Over 40% Say Weekday Lunch 'Varies by Day', Unchanged Despite Inflation: A Survey of 8,360 People [Commissioned Primary Data Surveys Effective in the SEO/AIO Era]
MediaSeek conducted a survey of 8,360 users within its 'ICONIT' app regarding weekday lunches. Highlighting the growing importance of primary data in the AIO era, they are promoting their corporate survey services.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 17:00
- 🔍 Collected: April 6, 2026 at 08:30
- 🤖 AI Analyzed: April 21, 2026 at 03:20 (354h 49m after Collected)
MediaSeek, Inc. operates 'ICONIT Research', which conducts daily surveys among app users within 'ICONIT', a QR/barcode reader app with over 36 million total downloads.
In recent years, due to changes in search results and the spread of generative AI, the evidence supporting the reliability of information is more emphasized than ever. This is why 'primary data' is attracting attention. Primary data refers to data collected or verified directly by the company itself, rather than summaries or speculations by other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used as evidence that is easy to cite and reference, not only for differentiation in SEO but also in AIO/LLMO (AI Search Optimization).
ICONIT Research accepts commissioned survey research for corporations and organizations, offering consultations from questionnaire design to collection, tabulation, and report creation.
In this release, we announce the results of an awareness survey conducted among 8,360 people regarding 'Weekday lunches and the impact of inflation'.
## Scope of Commissioned Survey Research
- Collection method: In-app survey within ICONIT
- Collection speed: Capable of collecting up to about 10,000 responses in a single day
- Target: ICONIT users (Availability of demographic targeting is negotiable per project)
- Questions: Single-choice, multiple-choice, etc.
- Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (upon request)
- Example use cases: New product concept verification, ad expression A/B testing, price perception surveys, actual purchase surveys, brand recall surveys, article/program content creation, etc.
Companies seeking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials centered on primary data can consult us for everything from questionnaire design to collection, tabulation, and reporting.
For an overview of ICONIT Research and the workflow of commissioned research, click here: https://www.iconit.jp/iconit-research/
## Survey Result Topics
- Weekday lunch 'varies by day' was the most common answer at 42.5%, showing that a flexible, unfixed style is mainstream.
- The impact of inflation was most commonly 'no particular change', indicating a polarization with those seeking to save money.
- More than half 'do not actively search' for lunch information, showing a more passive behavior than using social media.
(Percentages may not add up to 100% due to rounding)
## Survey Results
### Q1: Which type of weekday lunch is the most common for you?
- Varies by day (not particularly fixed): 42.5%
- Often bring a bento (lunch box): 24.8%
In recent years, due to changes in search results and the spread of generative AI, the evidence supporting the reliability of information is more emphasized than ever. This is why 'primary data' is attracting attention. Primary data refers to data collected or verified directly by the company itself, rather than summaries or speculations by other companies, and includes survey results, user usage data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used as evidence that is easy to cite and reference, not only for differentiation in SEO but also in AIO/LLMO (AI Search Optimization).
ICONIT Research accepts commissioned survey research for corporations and organizations, offering consultations from questionnaire design to collection, tabulation, and report creation.
In this release, we announce the results of an awareness survey conducted among 8,360 people regarding 'Weekday lunches and the impact of inflation'.
## Scope of Commissioned Survey Research
- Collection method: In-app survey within ICONIT
- Collection speed: Capable of collecting up to about 10,000 responses in a single day
- Target: ICONIT users (Availability of demographic targeting is negotiable per project)
- Questions: Single-choice, multiple-choice, etc.
- Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (upon request)
- Example use cases: New product concept verification, ad expression A/B testing, price perception surveys, actual purchase surveys, brand recall surveys, article/program content creation, etc.
Companies seeking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials centered on primary data can consult us for everything from questionnaire design to collection, tabulation, and reporting.
For an overview of ICONIT Research and the workflow of commissioned research, click here: https://www.iconit.jp/iconit-research/
## Survey Result Topics
- Weekday lunch 'varies by day' was the most common answer at 42.5%, showing that a flexible, unfixed style is mainstream.
- The impact of inflation was most commonly 'no particular change', indicating a polarization with those seeking to save money.
- More than half 'do not actively search' for lunch information, showing a more passive behavior than using social media.
(Percentages may not add up to 100% due to rounding)
## Survey Results
### Q1: Which type of weekday lunch is the most common for you?
- Varies by day (not particularly fixed): 42.5%
- Often bring a bento (lunch box): 24.8%