While About 50% Express Gratitude, 'Can't Think of Anyone' Also Ranks High: We Asked 8,587 People [Primary Data/Survey Research Commissioning Effective in the SEO/AIO Era]

MediaSeek operates 'ICONIT Research', utilizing its app with over 36 million downloads. Highlighting the increasing importance of 'primary data' for SEO and AIO (AI Optimization), they promote their survey commissioning service capable of gathering 10,000 responses a day.
調査NQ 66/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 4, 2026 at 17:00
  • 🔍 Collected: April 4, 2026 at 08:30
  • 🤖 AI Analyzed: April 21, 2026 at 02:33 (402h 3m after Collected)
MediaSeek Inc. operates 'ICONIT Research,' conducting daily surveys targeting app users within 'ICONIT,' a QR/barcode reader app with a cumulative total of over 36 million downloads.

In recent years, due to changes in search results and the spread of generative AI, the evidence backing the reliability of information is being emphasized more than ever. This is where 'primary data' is attracting attention. Primary data refers to data obtained directly by a company through its own collection or verification, rather than summaries or assumptions by other companies. This includes survey results, user actual usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials. It can be utilized not only for differentiation in SEO but also as evidence that is easily quoted and referenced in AIO/LLMO (AI Optimization).

At ICONIT Research, we accept survey research commissions for companies and organizations, and you can consult with us from question design to collection, aggregation, and report creation.

In this release, we announce the results of a survey conducted among 8,587 people regarding their affinity for cats and their intention to 'want to be a cat.'

## Scope of Survey Commissioning Services
- Collection method: In-app survey within ICONIT
- Collection speed: Capable of collecting up to about 10,000 responses per day
- Target: ICONIT users (whether attribute specification is possible is negotiable depending on the project)
- Questions: Single choice, multiple choice, etc.
- Delivery: Raw data, simple cross-tabulation, cross-tabulation, graphing, etc. (according to your request)
- Example usage scenes: New product concept validation, advertising expression A/B comparison, price perception survey, actual purchase survey, brand recall survey, article content/program content production, etc.

For companies looking to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials centered on primary data, you can consult with us from question design to collection, aggregation, and reporting.

For an overview of ICONIT Research and the commissioning flow, click here:
https://www.iconit.jp/iconit-research/

## Survey Result Topics
- Approximately 50% answered that they actually convey 'thank you'
- On the other hand, about 30% answered 'I want to convey it but haven't been able to' or 'I'm not conscious of it'
- The most common person they want to express gratitude to is 'family,' followed by 'partner/lover'
(Figures may not total 100% due to rounding)

## Survey Results
### Question 1: Have you said 'thank you' to anyone recently?
- Conveyed: 51.2%
- Want to convey: 13.3%
- Haven't conveyed much recently: 13...