Favorite Dinosaur #2 is Triceratops, #1 is...!? The reality of 'Classic Popularity' and 'Apathetic Demographics' revealed in a survey of 7,767 people [Primary Data/Survey Outsourcing for the SEO/AIO Era]

MediaSeek Inc. operates 'ICONIT Research,' conducting daily surveys targeting app users within its QR/barcode reader app 'ICONIT,' which has surpassed 36 million cumulative downloads.

In recent years, due to changes in search results and the spread of generative AI, the evidence backing the reliability of information is more highly valued than ever before. This is why 'primary data' is attracting attention. Primary data refers to data obtained directly by a company through its own collection or verification, rather than summaries or guesses by other companies, and includes survey results, user usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be utilized as easily cited/referenced evidence not only for differentiation in SEO but also in AIO/LLMO (AI Optimization).

ICONIT Research accepts outsourced survey projects for corporations and organizations, offering consultations ranging from question design to collection, tabulation, and report creation.

In this release, we announce the results of a survey regarding favorite dinosaurs and the reasons why, conducted among 7,767 individuals.

Scope of Outsourced Survey Capabilities - Collection method: In-app survey within ICONIT - Collection speed: Capable of collecting up to approximately 10,000 responses per day - Target: ICONIT users (specification of demographics is negotiable depending on the project) - Question types: Single choice, multiple choice, etc. - Delivery: Raw data, simple cross-tabulations, graphing, etc. (upon request) - Use case examples: New product concept validation, ad creative A/B comparison, price perception surveys, purchasing reality surveys, brand recall surveys, article/program content creation, etc.

Survey Result Topics - "None in particular" was the most common at 56.7% - The most liked dinosaur was "Tyrannosaurus" at 21.2% - The reason for liking them was "Just because" for 52.7% (Percentages may not add up to 100% due to rounding)

Survey Results Q1: Which dinosaur is your favorite? - Tyrannosaurus: 21.2% - Triceratops: 8.6% - Brachiosaurus: 2.7% - Stegosaurus: 4.0%