Approximately 40% of users report seeing 'anti-social media posts' either 'frequently' or 'occasionally'! Realities of exposure and posting habits revealed in a survey of 8,612 people [Contracted survey services for primary data that works in the SEO/AIO era]

MediaSeek, Inc. operates 'ICONIT Research,' a service that conducts daily surveys among users of its 'ICONIT' QR/barcode reader app, which has surpassed 36 million total downloads.

In recent years, due to changes in search results and the spread of generative AI, evidence supporting the reliability of information has become more important than ever. This has brought 'primary data' into the spotlight. Primary data refers to data obtained directly by a company through its own collection or verification—rather than summaries or estimates from other sources—and includes survey results, user usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials. It can be used not only for SEO differentiation but also as a reliable source that is more likely to be cited and referenced in AIO (AI Optimization) and LLMO (Large Language Model Optimization).

ICONIT Research offers contracted survey services for companies and organizations, providing support from questionnaire design to data collection, aggregation, and report creation.

This release shares the results of a survey conducted with 8,612 people regarding their exposure to and awareness of critical posts on social media.

Scope of Survey Contracting Services

• Collection Method: In-app survey via the ICONIT app
• Collection Speed: Up to 10,000 responses per day possible
• Target: ICONIT users (consultation available for specific demographic targeting)
• Question Types: Single choice, multiple choice, etc.
• Deliverables: Raw data, simple tabulations, cross-tabulations, graphs, etc. (as requested)
• Usage Examples: New product concept validation, ad creative A/B testing, price sensitivity surveys, purchase behavior surveys, brand recall surveys, content production for articles/programs, etc.

For companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we are available for consultation from survey design to collection, aggregation, and reporting.

For an overview of ICONIT Research and the workflow for contracting, please visit: https://www.iconit.jp/iconit-research/

Survey Highlights

• 'Occasionally' was the most common response at 32.1%
• 34.6% feel 'uncomfortable' when seeing critical posts
• 76.6% have 'never posted' such content themselves

(Figures may not total 100% due to rounding.)

Survey Results

■ Question 1: Do you see critical comments or posts directed at others or celebrities (so-called 'anti-posts') on social media?

• Frequently: 11.5%
• Occasionally: 32.1%
• (Remaining data omitted)