Kasuya Town, Fukuoka Prefecture, Receives Minister of Internal Affairs and Communications Award at Reiwa 8th National Public Relations Contest

Our company (Nishinippon Shimbun Media Lab) is pleased to announce that the promotional video "Babies Stop Crying!? 'Kasutama-chan' MV Complete! ~Kasutama-chan Supports Child-rearing~" for Kasuya Town, Fukuoka Prefecture, which we planned and produced, has received the Minister of Internal Affairs and Communications Award at the "Reiwa 8th National Public Relations Contest" hosted by the Japan Public Relations Association.

The National Public Relations Contest is a nationwide competition organized by the Japan Public Relations Association, which judges and commends works such as public relations magazines, websites, photographs, videos, and public relations projects of local governments. It is a historic contest held annually since 1964, with the aim of improving public relations activities of local governments and strengthening communication with residents.

Award-winning work: Babies Stop Crying!? 'Kasutama-chan' MV Complete! ~Kasutama-chan Supports Child-rearing~

What kind of music makes babies stop crying? We repeatedly experimented, pursuing differences in voices, changes in rhythm, and phrases that you can't help but hum, aiming for a song that even crying babies would spontaneously enjoy.

Since each child has a different personality and individuality, we cannot guarantee that it will stop crying 100% of the time, but it is a song that accompanies moments of child-rearing. In fact, this song... is a video created by Kasuya Town, Fukuoka Prefecture, a local government, to promote the town. Kasuya Town boasts one of the top birth rates in the nation! We challenged ourselves to create a "Babies Stop Crying!? Promotional Video" hoping to be of some help to parents raising children.

Will babies really stop crying? Will the video convey what kind of town Kasuya is? You'll surely become captivated by Kasuya...?

Award Overview

Award Name: Minister of Internal Affairs and Communications Award

Award-winning work title: [Babies Stop Crying!?] "Kasutama-chan" MV Complete! ~Kasutama-chan Supports Child-rearing~

Organizer: Japan Public Relations Association

URL: https://www.koho.or.jp/contest/result/2026_result

Past releases: https://prtimes.jp/main/html/rd/p/000000062.000021690.html

Contact for this matter

Nishinippon Shimbun Media Lab Co., Ltd.
Business Produce Department

TEL: 092-731-2282 (Weekdays 10:00-17:00)
MAIL: bp@medialab.co.jp