[Together Drawing 'Kobe Towards 2035'] The New Kobe City Comprehensive Basic Plan Begins
Nishinippon Shimbun Media Lab has produced an introductory video for Kobe City's new comprehensive basic plan targeting 2035. Based on the voices of over 110,000 citizens, the video aims to inspire citizen empathy and participation through emotional storytelling.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 12:31
- 🤖 AI Analyzed: April 24, 2026 at 00:21 (11h 50m after Collected)
Nishinippon Shimbun Media Lab Inc. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Shinya Kiyota) has produced an introductory video to coincide with the launch of Kobe City's new comprehensive master plan. The video is designed to widely disseminate the plan and provide an opportunity for citizens to think of Kobe's future as their own concern. Leveraging their extensive track record in information dissemination and video production for local governments and the public sector, they have translated the citizens' thoughts embedded in the plan and the future vision of the city into a video with an "emotional warmth" that cannot be fully conveyed through administrative documents.
(Nishinippon Shimbun Media Lab Inc.: https://medialab.co.jp)
In Kobe City, the comprehensive basic plan, which serves as a guideline for city planning, will reach the end of its term in March 2026, prompting the formulation of a new plan.
Looking ahead to the history Kobe has walked, the strengths it has cultivated, and potential future social issues, this new plan sets forth the ideal vision of Kobe in 2035 and the direction to realize it, positioning it as a guideline for municipal administration.
In formulating the plan, the voices of over 110,000 citizens from diverse generations and backgrounds were collected through more than 100 workshops and web surveys. Rather than a future unilaterally drawn by the government, the future of Kobe has been thought out, discussed, and shaped together with its citizens.
This video is not a material merely to explain the contents of the plan.
By sharing the future vision of Kobe born from the citizens' voices and the thoughts embedded within it as a visual experience, it aims to evoke feelings such as "I want to live in a Kobe like this" and "I want to be involved in city planning myself."
(Nishinippon Shimbun Media Lab Inc.: https://medialab.co.jp)
In Kobe City, the comprehensive basic plan, which serves as a guideline for city planning, will reach the end of its term in March 2026, prompting the formulation of a new plan.
Looking ahead to the history Kobe has walked, the strengths it has cultivated, and potential future social issues, this new plan sets forth the ideal vision of Kobe in 2035 and the direction to realize it, positioning it as a guideline for municipal administration.
In formulating the plan, the voices of over 110,000 citizens from diverse generations and backgrounds were collected through more than 100 workshops and web surveys. Rather than a future unilaterally drawn by the government, the future of Kobe has been thought out, discussed, and shaped together with its citizens.
This video is not a material merely to explain the contents of the plan.
By sharing the future vision of Kobe born from the citizens' voices and the thoughts embedded within it as a visual experience, it aims to evoke feelings such as "I want to live in a Kobe like this" and "I want to be involved in city planning myself."