[Sharing the Beauty of Mie with the World] Promoting Mie's Appeal Globally Through Multilingual PR Videos and Digital Promotion

Nishinippon Shimbun Media Lab Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Shinya Kiyota; https://medialab.co.jp) has produced overseas PR videos and executed digital promotions across various countries as part of the inbound promotion project led by the Mie Prefecture Overseas Tourism Promotion Division.

Mie Prefecture has long been called "Umashi Kuni" (the Land of Abundance). This term signifies a land blessed with rich bounty from the sea and mountains, where the warm, continuous traditions of its people have thrived throughout history.

In this project, we have showcased the diverse charms of Mie in six languages: French, Traditional Chinese, Thai, Korean, English, and Japanese. By tailoring promotions to the viewing habits of each country and region, we are delivering the appeal of Mie to people around the world.

Capturing the Atmosphere of Mie on Video

For this promotion, we produced a variety of videos tailored to each language and device to allow viewers to intuitively feel the charm of Mie.

[French Version: (3-minute version, landscape)]

You can view the various language versions on the official Mie Prefecture channel, [Japan Travel "Mie"].

Three Key Focuses of This Promotion

1. A "Non-Verbal" Design to Convey Authentic Appeal

From the serene atmosphere of Ise Jingu and the Kumano Kodo pilgrimage routes to the culture of the Ama divers, traditional crafts, and exquisite cuisine, we prioritized "non-verbal" expression to let Mie's magnificent resources take center stage. We aimed for a composition that allows anyone, regardless of their nationality, to intuitively feel a desire to travel to Mie.

2. Adapting to Global Viewing Trends: "Vertical Videos"

It is said that over 75% of global video consumption occurs via smartphones. For this project, we also created "15-second vertical videos" optimized for social media viewing. By filling the smartphone screen with the colors of Mie, we are creating opportunities for people to encounter the charm of the prefecture in their everyday moments.