Apple Watch Band Brand "Bandee Joy," Which "Makes a Difference on Your Wrist," Starts Selling on Wholesale/Procurement Platform "goooods"
Apple Watch band brand "Bandee Joy" has announced its launch on the wholesale and procurement platform "goooods." This move aims to expand sales channels and allow retailers nationwide to directly experience and sell Bandee Joy's urban and minimalist Apple Watch bands.
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- 📰 Published: May 12, 2026 at 19:00
- 🔍 Collected: May 12, 2026 at 10:31
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Bandee Joy, an Apple Watch band brand developed with the concept of "making a difference on your wrist," announced its launch on the wholesale and procurement platform "goooods."
Bandee Joy is a brand that offers urban and minimalist Apple Watch bands that naturally blend into both business and casual settings.
Currently, its products are available at "BELTIES," one of Japan's largest specialty stores for Apple Watch bands, as well as on Amazon and at CHOOSEBASE SHIBUYA.
### Apple Watch Band Brand that "Makes a Difference on Your Wrist"
Bandee Joy aims to be an Apple Watch band brand that embodies "the just-right presence for adults" – "not flashy, but memorable."
It proposes the Apple Watch not merely as a gadget, but as an integral part of fashion and lifestyle.
Based on minimalism, monotone, quiet luxury, and an urban aesthetic, it has garnered support primarily from male users in their 30s and 40s.
### Emphasis on "Hands-On Experience" at Physical Stores
Bandee Joy has, until now, emphasized providing a "hands-on experience" through POPUP events and limited-time stores, allowing customers to actually touch and choose products.
Apple Watch bands have characteristics such as:
* Texture is difficult to convey through photos alone.
* The impression when worn is crucial.
* Customers want to confirm the size and weight.
For these reasons, physical stores have been well-received by many customers as a place where they can directly experience the weight of stainless steel, the texture of materials, and the overall coordination when worn.
### Background of goooods Store Opening
"goooods," the platform where Bandee Joy has now launched, is a wholesale and procurement platform for retailers, select shops, and lifestyle shops nationwide.
Bandee Joy has received many inquiries from stores stating:
* "We want to see the actual products before selling them."
* "We are looking for Apple Watch bands that are not too gadget-like."
* "We want to offer them as gift items for men."
By opening a store on goooods, Bandee Joy will further expand its connections with sales partners nationwide.
### To stores using goooods for the first time:
Bandee Joy has begun transactions through the wholesale and procurement platform "goooods."
Furthermore, by registering on goooods via our referral link, you can enjoy limited-time benefits.
■ goooods Referral URL
https://goooods.com/@belties
■ Benefits:
* Free transaction fees with referred buyers.
* Free shipping for one year with referred buyers.
* A ¥10,000 OFF coupon applicable to all brands and products handled within goooods.
(Usable for orders of ¥10,000 (tax included) or more)
■ Notes:
* Coupon valid for one month from issuance.
* Applies after buyer screening.
* This benefit is limited to transactions with our company.
* Only new accounts are eligible. (Existing goooods users are not eligible.)
* Campaign details may change depending on the period.
### Future Outlook
Bandee Joy plans to expand "the joy of choosing Apple Watch bands" through:
* POPUP deployments
* Collaborations with select shops
* Brand collaborations
* Limited edition model releases
In addition, through wholesale sales, we plan to increase opportunities for customers nationwide to actually experience our products.
### Various Links:
Bandee Joy Official Website
https://bandeejoy.jp/
BELTIES Official Website
https://belties.shop/
goooods Listing Page
https://goooods.com/brands/bcf1dc02-8aeb-4bac-96d5-2a904f790e08
### Company Profile
Company Name: Media Exceed Co., Ltd.
Location: VORT Shinjuku Gyoen 7F, 2-3-11 Shinjuku, Shinjuku-ku, Tokyo
URL: https://mediaexceed.co.jp/
Bandee Joy is a brand that offers urban and minimalist Apple Watch bands that naturally blend into both business and casual settings.
Currently, its products are available at "BELTIES," one of Japan's largest specialty stores for Apple Watch bands, as well as on Amazon and at CHOOSEBASE SHIBUYA.
### Apple Watch Band Brand that "Makes a Difference on Your Wrist"
Bandee Joy aims to be an Apple Watch band brand that embodies "the just-right presence for adults" – "not flashy, but memorable."
It proposes the Apple Watch not merely as a gadget, but as an integral part of fashion and lifestyle.
Based on minimalism, monotone, quiet luxury, and an urban aesthetic, it has garnered support primarily from male users in their 30s and 40s.
### Emphasis on "Hands-On Experience" at Physical Stores
Bandee Joy has, until now, emphasized providing a "hands-on experience" through POPUP events and limited-time stores, allowing customers to actually touch and choose products.
Apple Watch bands have characteristics such as:
* Texture is difficult to convey through photos alone.
* The impression when worn is crucial.
* Customers want to confirm the size and weight.
For these reasons, physical stores have been well-received by many customers as a place where they can directly experience the weight of stainless steel, the texture of materials, and the overall coordination when worn.
### Background of goooods Store Opening
"goooods," the platform where Bandee Joy has now launched, is a wholesale and procurement platform for retailers, select shops, and lifestyle shops nationwide.
Bandee Joy has received many inquiries from stores stating:
* "We want to see the actual products before selling them."
* "We are looking for Apple Watch bands that are not too gadget-like."
* "We want to offer them as gift items for men."
By opening a store on goooods, Bandee Joy will further expand its connections with sales partners nationwide.
### To stores using goooods for the first time:
Bandee Joy has begun transactions through the wholesale and procurement platform "goooods."
Furthermore, by registering on goooods via our referral link, you can enjoy limited-time benefits.
■ goooods Referral URL
https://goooods.com/@belties
■ Benefits:
* Free transaction fees with referred buyers.
* Free shipping for one year with referred buyers.
* A ¥10,000 OFF coupon applicable to all brands and products handled within goooods.
(Usable for orders of ¥10,000 (tax included) or more)
■ Notes:
* Coupon valid for one month from issuance.
* Applies after buyer screening.
* This benefit is limited to transactions with our company.
* Only new accounts are eligible. (Existing goooods users are not eligible.)
* Campaign details may change depending on the period.
### Future Outlook
Bandee Joy plans to expand "the joy of choosing Apple Watch bands" through:
* POPUP deployments
* Collaborations with select shops
* Brand collaborations
* Limited edition model releases
In addition, through wholesale sales, we plan to increase opportunities for customers nationwide to actually experience our products.
### Various Links:
Bandee Joy Official Website
https://bandeejoy.jp/
BELTIES Official Website
https://belties.shop/
goooods Listing Page
https://goooods.com/brands/bcf1dc02-8aeb-4bac-96d5-2a904f790e08
### Company Profile
Company Name: Media Exceed Co., Ltd.
Location: VORT Shinjuku Gyoen 7F, 2-3-11 Shinjuku, Shinjuku-ku, Tokyo
URL: https://mediaexceed.co.jp/