[2nd Round Results] TOYAMA Mirai Citizen Passport, Popularity Exceeds Expectations Again
The second round of the 'TOYAMA Mirai Citizen Passport,' an NFT passport initiative by Toyama City in collaboration with Media Equity Co., Ltd., attracted 1,257 applications for its 1,000 slots, demonstrating continued popularity. 55% of applicants are considering relocation.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 17:10
- 🔍 Collected: May 15, 2026 at 08:32
- 🤖 AI Analyzed: May 15, 2026 at 09:49 (1h 17m after Collected)
Media Equity Co., Ltd., operator of Japan's largest NFT marketplace 'HEXA,' in collaboration with Tobu Top Tours Co., Ltd., announces the application results for the second round of Toyama City's relationship population creation project, 'TOYAMA Mirai Citizen Passport' (application period: April 28 - May 11, 2026).
■ 2nd Round Results Highlights
- Total Applications: 1,257 (approx. 1.3 times the 1,000-passport capacity)
- 62% of applicants were male, 36% female
- Those 'seriously considering + somewhat considering' relocation: 55%
- Have lived in or visited Toyama City: 31%
- Applicant Residences: Spanning all 47 prefectures + outside Japan, gathering interest from across the country
■ From Round 1 to Round 2—The Response Proved the Underlying Strength of 'Toyama Fans'
The first round (conducted January-February 2026) surpassed its planned number within 5 days of opening, ultimately receiving 2,433 applications (approx. 2.4 times the capacity). This enthusiasm was not a fleeting boom.
The second round also gathered 1,257 applications, once again numerically visualizing the existence of a regional fanbase that wants to 'continuously engage' with Toyama City.
First Round (Reference) | Second Round (Current)
---|---
Application Period | Jan-Feb 2026 | Apr-May 2026
Applications | 2,433 (approx. 2.4x) | 1,257 (approx. 1.3x)
Considering Relocation | approx. 58% | approx. 55%
Gender (Male) | approx. 60% | approx. 62%
■ From All 47 Prefectures + Overseas—The Broad Base of 'Toyama Fans'
Looking at the residences of this round's applicants, while the Tokyo metropolitan area (Tokyo: 377, Kanagawa: 159, Chiba: 80, Saitama: 79) dominated the top spots, applications were also confirmed from Kyushu, Okinawa, and outside Japan. Interest in Toyama City is not limited to specific regions but is spreading nationwide.
■ 55% 'Considering Relocation' Shows Potential
55% of applicants responded that they are 'seriously considering' or 'somewhat considering' relocation. Furthermore, 31% have experience living in or visiting Toyama City, indicating participation from a group with a concrete relationship beyond mere interest.
Continuous engagement in the online community through the passport serves as an entrance to deepen the relationship from 'fan' to 'relocation/settlement candidate.'
■ A 'Mechanism for Lasting Relationships' Created by NFT × Interactive Community
The biggest feature of this passport is that it's not just a one-time handout. Through the NFT holder-exclusive community on HEXA, holders can continuously connect with Toyama City.
- Continuously receive official information from Toyama City (relocation/U-turn, employment, hometown tax, Tokyo area event info, etc.)
- Participate in community building as a stakeholder through surveys and opinion polls
- Meet and interact with peers who are also interested in Toyama City
■ 'TOYAMA Mirai Citizen Passport' 2nd Round Overview
- Number Issued: 1,000 (by lottery due to high demand)
- Application Period: April 28 (Tue) - May 11 (Mon), 2026
- Acquisition Cost: Free (non-transferable/non-resalable)
- Target Audience: Non-residents of Toyama Prefecture who love Toyama City
- Design: By Toyama-native manga artist Sapuri Yamaguchi
- Application Page: https://nft.hexanft.com/application/toyamacity
■ Passport Holder Benefits
- Free admission to Toyama Glass Art Museum (permanent and special exhibitions)
- Free 2-hour use of 'Sketch Lab,' a co-working space in front of Toyama Station (with a drink)
- Participation in the online community (relocation, hometown tax, event info, etc.)
- Participation in prize draws for city hotel stays, experience tickets, etc.
◆ About NFT Marketplace HEXA
HEXA is one of Japan's largest NFT marketplaces, offering a simple system that does not require cryptocurrency and supports Japanese Yen payments. It provides an environment where NFTs can be used as 'practical digital tools,' building an ecosystem where a wide range of issuers, including artists, companies, and municipalities, can confidently utilize NFTs.
About the NFT Issuance Process: https://hexanft.com/issuermanual/
Apply for NFT Issuance Here: https://nft.hexanft.com/issue
────────────────────────────────
Inquiries Regarding This Matter
Media Equity Co., Ltd. HEXA Management Team
MAIL: support@hexanft.com
■ 2nd Round Results Highlights
- Total Applications: 1,257 (approx. 1.3 times the 1,000-passport capacity)
- 62% of applicants were male, 36% female
- Those 'seriously considering + somewhat considering' relocation: 55%
- Have lived in or visited Toyama City: 31%
- Applicant Residences: Spanning all 47 prefectures + outside Japan, gathering interest from across the country
■ From Round 1 to Round 2—The Response Proved the Underlying Strength of 'Toyama Fans'
The first round (conducted January-February 2026) surpassed its planned number within 5 days of opening, ultimately receiving 2,433 applications (approx. 2.4 times the capacity). This enthusiasm was not a fleeting boom.
The second round also gathered 1,257 applications, once again numerically visualizing the existence of a regional fanbase that wants to 'continuously engage' with Toyama City.
First Round (Reference) | Second Round (Current)
---|---
Application Period | Jan-Feb 2026 | Apr-May 2026
Applications | 2,433 (approx. 2.4x) | 1,257 (approx. 1.3x)
Considering Relocation | approx. 58% | approx. 55%
Gender (Male) | approx. 60% | approx. 62%
■ From All 47 Prefectures + Overseas—The Broad Base of 'Toyama Fans'
Looking at the residences of this round's applicants, while the Tokyo metropolitan area (Tokyo: 377, Kanagawa: 159, Chiba: 80, Saitama: 79) dominated the top spots, applications were also confirmed from Kyushu, Okinawa, and outside Japan. Interest in Toyama City is not limited to specific regions but is spreading nationwide.
■ 55% 'Considering Relocation' Shows Potential
55% of applicants responded that they are 'seriously considering' or 'somewhat considering' relocation. Furthermore, 31% have experience living in or visiting Toyama City, indicating participation from a group with a concrete relationship beyond mere interest.
Continuous engagement in the online community through the passport serves as an entrance to deepen the relationship from 'fan' to 'relocation/settlement candidate.'
■ A 'Mechanism for Lasting Relationships' Created by NFT × Interactive Community
The biggest feature of this passport is that it's not just a one-time handout. Through the NFT holder-exclusive community on HEXA, holders can continuously connect with Toyama City.
- Continuously receive official information from Toyama City (relocation/U-turn, employment, hometown tax, Tokyo area event info, etc.)
- Participate in community building as a stakeholder through surveys and opinion polls
- Meet and interact with peers who are also interested in Toyama City
■ 'TOYAMA Mirai Citizen Passport' 2nd Round Overview
- Number Issued: 1,000 (by lottery due to high demand)
- Application Period: April 28 (Tue) - May 11 (Mon), 2026
- Acquisition Cost: Free (non-transferable/non-resalable)
- Target Audience: Non-residents of Toyama Prefecture who love Toyama City
- Design: By Toyama-native manga artist Sapuri Yamaguchi
- Application Page: https://nft.hexanft.com/application/toyamacity
■ Passport Holder Benefits
- Free admission to Toyama Glass Art Museum (permanent and special exhibitions)
- Free 2-hour use of 'Sketch Lab,' a co-working space in front of Toyama Station (with a drink)
- Participation in the online community (relocation, hometown tax, event info, etc.)
- Participation in prize draws for city hotel stays, experience tickets, etc.
◆ About NFT Marketplace HEXA
HEXA is one of Japan's largest NFT marketplaces, offering a simple system that does not require cryptocurrency and supports Japanese Yen payments. It provides an environment where NFTs can be used as 'practical digital tools,' building an ecosystem where a wide range of issuers, including artists, companies, and municipalities, can confidently utilize NFTs.
About the NFT Issuance Process: https://hexanft.com/issuermanual/
Apply for NFT Issuance Here: https://nft.hexanft.com/issue
────────────────────────────────
Inquiries Regarding This Matter
Media Equity Co., Ltd. HEXA Management Team
MAIL: support@hexanft.com