From Paper Membership Cards to "Continuously Connected Digital Membership Cards"! "Ishioka Fan Club NFT" Now Available for Sale on HEXA

Media Equity Inc., which operates "HEXA," Japan's largest NFT marketplace, in collaboration with the Ishioka City Tourism Association of Ibaraki Prefecture and Tobu Top Tours Co., Ltd., will begin selling the "Ishioka Fan Club NFT," a digital membership card that digitizes the "Ishioka Fan Club Membership Card" previously issued as a paper card, on HEXA starting April 1, 2026.

This initiative aims to strengthen continuous connections with members by digitizing municipal fan club membership cards into NFTs, thereby realizing a new regional revitalization mechanism in collaboration with local businesses.

Traditional paper membership cards had limitations in disseminating information and creating opportunities for member interaction, along with challenges in printing and shipping costs. By replacing them with NFT membership cards, these issues are resolved, and a mechanism is realized to continuously develop the relationship between municipalities and their members.

■ Main Benefits of NFT Membership Cards

① Continuous Information Dissemination to Members Possible

Through NFT membership cards, event information, tourism information, local news, etc., can be continuously disseminated, enabling the long-term maintenance and strengthening of relationships with fan club members.

② Community Formation Among Members

An online community can be formed exclusively for NFT membership card holders, enabling interaction among local fans and two-way communication with the municipality. This promotes the formation of a local community that transcends a mere membership system.

③ Reduction of Printing and Shipping Costs

The costs associated with printing and shipping, which were necessary for issuing paper membership cards, are eliminated, enabling sustainable operation of the membership system for municipalities and operators.

④ Benefits Can Be Expanded or Updated

As it is a digital membership card, benefits can be flexibly added or changed, making it possible to create a system where benefits increase with longer holding periods.

⑤ New Revenue Distribution through Secondary Circulation

NFT membership cards can be resold (transferred) on HEXA, and if resold, 10% of the sales price will be returned to the issuer (municipality, etc.). This creates a new mechanism for fans to support the region by buying and selling membership cards.

⑥ Usage Status Logs Can Be Acquired and Analyzed

Since NFT membership cards are managed digitally, it is possible to obtain usage logs such as which benefits were used, at which local stores they were used, and which members are participating in which initiatives.

This allows municipalities to analyze the effectiveness of fan club initiatives and utilize the insights for more effective regional revitalization measures.

■ Collaboration with Local Stores

Approximately 50 stores in the city are participating as benefit-providing stores for the "Ishioka Fan Club NFT," and benefits can be received by presenting the NFT membership card.

This is expected to increase opportunities for fan club members to patronize local stores, leading to the revitalization of the local economy.

■ Future Development

In the future, for NFT membership card holders only,

・New product tasting sessions

・Monitor tours

・Preferential treatment at local events

・High-ranking NFT membership cards

More high-value member benefits such as these are also being considered.

Through NFT membership cards, it is expected that local fans will participate as "digital related population" who continuously engage with the region, contributing to the improvement of the region's value.

■ About the Sale of the Ishioka Fan Club Digital Member NFT

Sales Price: 1,000 yen/unit

Sales Quantity: 1,000 units

Sales Method: First-come, first-served

Sales Period: April 1, 2026 -

Target Audience: All individuals residing outside the city/prefecture who are interested in Ishioka City.

https://nft.hexanft.com/nftmaticmulti/863

◆About HEXA (Hexa), the NFT Marketplace◆

HEXA is one of Japan's largest NFT marketplaces, offering a simple system that does not require cryptocurrency and supports Japanese Yen payments. It provides an environment where NFTs can be utilized as "practical digital tools," building an ecosystem where a wide range of issuers, including artists, companies, and local governments, can confidently leverage NFTs.

For the NFT issuance process　https://hexanft.com/issuermanual/

Apply for NFT issuance here　https://nft.hexanft.com/issue

Inquiries Regarding This Matter
Media Equity Inc. HEXA Operation Team
MAIL: support@hexanft.com