From Paper Membership Cards to 'Always-Connected Digital Membership Cards'! Sales of 'Ishioka Fan Club NFT' Begin on HEXA

Media Equity Inc., which operates one of Japan's largest NFT marketplaces, 'HEXA,' in collaboration with the Ishioka City Tourism Association and Tobu Top Tours Co., Ltd., will begin selling the 'Ishioka Fan Club NFT'—a digital version of the previously paper-based 'Ishioka Fan Club Membership Card'—on HEXA starting April 1, 2026. This initiative aims to strengthen continuous connections with members by digitizing municipal fan club membership cards into NFTs, realizing a new mechanism for regional revitalization in cooperation with local businesses. Traditional paper membership cards faced challenges such as limited opportunities for information dissemination and interaction, as well as costs associated with printing and mailing. By replacing them with NFT membership cards, these issues are resolved, creating a system that allows for the continuous development of the relationship between the municipality and its members. ■ Main Benefits of NFT Membership Cards: 1. Continuous Information Dissemination: Enables ongoing delivery of event information, tourism updates, and local news, maintaining and strengthening long-term relationships. 2. Community Formation: Creates an online community exclusively for NFT holders, facilitating interaction among local fans and two-way communication with the municipality. 3. Cost Reduction: Eliminates printing and mailing costs, enabling sustainable operation. 4. Flexible Benefits: Allows for flexible updates to benefits, creating a system where value increases with long-term holding. 5. Revenue Sharing: Secondary sales on HEXA return 10% of the sale price to the issuer (municipality), creating a new way for fans to support the region. 6. Usage Analysis: Enables tracking of which benefits are used and where, allowing municipalities to analyze and improve regional revitalization measures. ■ Collaboration with Local Businesses: Approximately 50 local stores participate in the 'Ishioka Fan Club NFT' program, offering benefits to those who present their NFT membership card. ■ Future Outlook: Future plans include offering high-value benefits such as new product tasting events, monitor tours, regional event discounts, and high-rank NFT membership cards. By participating as a 'digital relationship population,' fans are expected to contribute to the region's value. ■ Sales Details: Price: 1,000 JPY/unit; Quantity: 1,000 units; Method: First-come, first-served; Start Date: April 1, 2026; Target: Anyone interested in Ishioka City living outside the city or prefecture. https://nft.hexanft.com/nftmaticmulti/863