Fragrance brand "BELLE BAI," developed by M&D Co., Ltd., to hold its first POP UP at Fukuoka PARCO

We are pleased to announce that the first POP UP for "BELLE BAI," a signature brand developed by M&D Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Masahide Kurisaki; hereinafter "M&D"), a member of the AXXZIA Group, will be held for a limited time at Fukuoka PARCO from March 31 (Tue) to April 5 (Sun), 2026.

"BELLE BAI" is an original brand born from the desire of the Fukuoka-based company M&D to "deliver beauty from Fukuoka." It was launched last October, combining the creative strengths of AXXZIA with the e-commerce sales data that M&D has cultivated over many years.

We will be holding the brand's first-ever POP UP at Fukuoka PARCO starting March 31, 2026 (Tue). At the POP UP, you can experience and purchase the five types of personal fragrances offered by "BELLE BAI." This is a special opportunity to immerse yourself in the brand's world and find the perfect scent for you, so we look forward to seeing you there.

BELLE BAI POP UP Overview

Event Period: March 31, 2026 (Tue) – April 5, 2026 (Sun) Location: Fukuoka PARCO Main Building 1F GATE (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture) Business Hours: 10:00 – 20:30

Access: Directly connected to Exit 7 of the West Exit of Tenjin Station on the Municipal Subway Airport Line Immediately accessible from the North Exit ticket gate of Fukuoka (Tenjin) Station on the Nishitetsu Tenjin Omuta Line Immediately accessible from Nishitetsu bus stops for various routes

"BELLE BAI BELL NUMBER": Personal fragrances you can choose based on your sensibilities, personality, and mood of the day

An Eau de Parfum housed in a chic bottle, featuring five scents inspired by diverse themes. BELLE BAI introduces a new style of choosing your fragrance by its "Bell Number," accompanied by the story woven into each scent.

For days when you seek tranquility, days when you want to spread your wings freely, or days when you want to be healed by nature— You can choose the perfect scent to match your mood that day or your own personal sensibilities.

BELLE BAI BELL NUMBER 1/3/5/7/9 Eau de Parfum Content: 50mL Price: 3,300 yen (tax included) Official Website: https://mdco.world/bellebai/

Official SNS Official Instagram: https://www.instagram.com/blanclapin_official/ Official TikTok: https://www.tiktok.com/@blanclapin_official

About M&D M&D was founded in 1995 and incorporated in 1997. We have been handling perfumes and cosmetics for approximately 30 years, and since 2005, we have operated the e-commerce shop "Blanc Lapin" on major malls such as Rakuten Ichiba. With the motto of "delivering seasonal items while they are in season," we promptly deliver over 300 domestic and international cosmetic brands, including new products and limited editions, to everyone. We will continue to provide further excitement based on the experience we have cultivated thus far.

<Inquiries regarding this release> M&D Co., Ltd. TEL: 092-554-7887 / FAX: 092-554-7889 MAIL: info@md-inc.co.jp