When and where will the BELLE BAI popup be held?

It will be held from March 31, 2026 (Tuesday) to April 5, 2026 (Sunday) at the GATE on the 1st floor of Fukuoka PARCO Main Building.

What kind of brand is BELLE BAI?

BELLE BAI is a Fukuoka-based fragrance brand that combines EC sales data with creative power, operated by M and D Corporation.

What can you do at the event?

You can experience and purchase five types of personal fragrances called 'Belle Number'.

Fragrance Brand 'BELLE BAI' by M&D Corporation Holds Its First POP UP at Fukuoka PARCO

Published Mar 30, 2026 9:00 PM ・ Updated Jun 28, 2026 5:43 PM ・ 4 min read ・ Source: PR TIMES

M&D Corporation, part of the AXXZIA Group, will hold the first pop-up event for its original fragrance brand 'BELLE BAI' at Fukuoka PARCO from March 31 to April 5, 2026. Customers can experience and purchase five personal fragrances based on daily moods.

M&D Corporation (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Masataka Kurisaki; hereinafter 'M&D'), an AXXZIA Group company, announces that it will hold the first POP UP for its signature brand 'BELLE BAI' for a limited time at Fukuoka PARCO from Tuesday, March 31 to Sunday, April 5, 2026.

'BELLE BAI' is an original brand born from the desire of Fukuoka-based M&D to 'deliver beauty from Fukuoka.' It was launched last October by fusing AXXZIA's strength in creativity with e-commerce sales data cultivated by M&D over many years.

The brand's first-ever POP UP will be held at Fukuoka PARCO starting Tuesday, March 31, 2026. At the POP UP, you can actually experience and purchase the five personal fragrances offered by 'BELLE BAI'. This is a special opportunity to find the perfect scent for yourself while experiencing the brand's worldview, so please come and visit us.

Overview of BELLE BAI POP UP Event Period: March 31 (Tue) - April 5 (Sun), 2026 Location: GATE, 1st Floor, Main Building, Fukuoka PARCO (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture) Business Hours: 10:00 - 20:30

Access: Direct connection from Exit 7, West Ticket Gate, Tenjin Station on the Municipal Subway Airport Line Right outside the North Ticket Gate of Fukuoka (Tenjin) Station on the Nishitetsu Tenjin Omuta Line Right near bus stops for all directions via Nishitetsu Bus

'BELLE BAI Belle Number': A Personal Fragrance You Can Choose Based on Your Sensitivity, Individuality, and Today's Mood Eau de Parfum housed in chic bottles, featuring five scents inspired by diverse themes. BELLE BAI offers a new style of choosing by 'Belle Number' along with the story imbued in the scent. A day when you seek tranquility, a day when you want to fly freely, a day when you want to be healed by nature— You can choose the perfect scent according to your mood of the day or your own sensitivity.

BELLE BAI Belle Number 1/3/5/7/9 Eau de Parfum

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Source: PR TIMES
Category: Event

Fragrance Brand 'BELLE BAI' by M&D Corporation Holds Its First POP UP at Fukuoka PARCO

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