Comedy Duo 'Nicche' Appointed for Advertising Promotion!
Metabolic Co., Ltd. has announced the appointment of the comedy duo 'Nicche' to promote its 'Metaplus' series of Foods with Function Claims.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:34 (34 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:03 (8h 28m after Collected)
Metabolic Co., Ltd., a company dedicated to metabolism and supporting the beauty and health of all people, is launching a promotion for its 'Metaplus' series of Foods with Function Claims, which was renewed this spring, featuring the comedy duo 'Nicche' (Keiko Egami and Kumiko Kondo).
Metaplus is a flagship brand series of Metabolic, derived from the company name 'metabolic' and the term 'metabolic+plus.' It is highly supported by many for being a scientifically backed functional food that is also affordably priced.
By combining the high recognition of Nicche across generations with the 'scientific evidence' behind Metaplus, the company aims to develop simple and clear communication that turns the excuse of 'starting tomorrow' into the hope of 'starting today' without pressure.
*Foods with Function Claims: Foods submitted to the Consumer Affairs Agency, where the business operator is responsible for displaying functionality on the package based on scientific evidence.
Advertising Schedule:
■ JR East [traintv Ads] Above-window vision: Yamanote Line & Yokosuka/Sobu Rapid Line set
Period: From June 1, 2026, for one week.
Routes: Yamanote Line, Yokosuka Line, Sobu Rapid Line.
In addition, stickers and video advertisements are planned for subways, taxi in-car monitors, and drugstore signage.
Nicche Profile:
A female comedy duo belonging to Maseki Geinosha, formed in 2005 by Keiko Egami (born 1984) and Kumiko Kondo (born 1983). They gained significant attention after winning the 9th 'The W' female comedian championship on December 13, 2025.
Metaplus is a flagship brand series of Metabolic, derived from the company name 'metabolic' and the term 'metabolic+plus.' It is highly supported by many for being a scientifically backed functional food that is also affordably priced.
By combining the high recognition of Nicche across generations with the 'scientific evidence' behind Metaplus, the company aims to develop simple and clear communication that turns the excuse of 'starting tomorrow' into the hope of 'starting today' without pressure.
*Foods with Function Claims: Foods submitted to the Consumer Affairs Agency, where the business operator is responsible for displaying functionality on the package based on scientific evidence.
Advertising Schedule:
■ JR East [traintv Ads] Above-window vision: Yamanote Line & Yokosuka/Sobu Rapid Line set
Period: From June 1, 2026, for one week.
Routes: Yamanote Line, Yokosuka Line, Sobu Rapid Line.
In addition, stickers and video advertisements are planned for subways, taxi in-car monitors, and drugstore signage.
Nicche Profile:
A female comedy duo belonging to Maseki Geinosha, formed in 2005 by Keiko Egami (born 1984) and Kumiko Kondo (born 1983). They gained significant attention after winning the 9th 'The W' female comedian championship on December 13, 2025.
FAQ
What is the implication for the Taiwan health food market?
Demand for functional foods is high in Taiwan, and marketing strategies utilizing relatable influencers or celebrities are highly effective.