'The Textbook for CX Management' Awarded Runner-up at 'Marketing Book Awards 2026' by Practitioners

mct Inc. (Shibuya-ku, Tokyo) announces that the book 'The Textbook for CX Management: Rethink Customer Experience and Become a Chosen Company' (published by Sanno Institute of Management Publishing), written by CEO Hideaki Shirane, has received the runner-up award at the 'Marketing Book Awards 2026' (organized by Shoeisha).

This book has been supported as a practical guide that redefines CX not merely as a customer satisfaction measure, but as a management foundation that supports sustainable corporate growth. The award is based on votes from marketing and CX practitioners working on the front lines to improve customer experience.

To commemorate the award, a campaign for readers will begin on June 15th, offering learning tools to experience the book's content.

■ About the Award
The 'Marketing Book Awards' is an award where practitioners in marketing and CX vote for books that they have found genuinely useful in their work.
'The Textbook for CX Management' received the runner-up award for its systematic organization of concepts and practical methods for placing CX at the core of management.
Since its release, it has been supported by many business leaders and CX managers, achieving the No. 1 spot for two consecutive weeks in the business (management) section of Maruzen Marunouchi Main Store.

■ About the Book
Title: 'The Textbook for CX Management: Rethink Customer Experience and Become a Chosen Company'
Author: Hideaki Shirane
Publisher: Sanno Institute of Management Publishing
Release Date: October 2025
Price: 2,200 JPY (incl. tax)
Through the unique 'Five Powers of CX Management' framework—'Power of Organizational Behavior,' 'Power of Design,' 'Power of Operations,' 'Power of Digital,' and 'Power of Unlearning'—the book explains specific methodologies for companies to continuously be chosen by customers.

■ Author Comment (Hideaki Shirane)
CX Management is not just an activity to improve customer satisfaction, but a management philosophy to update the very way a company exists.

■ About mct Inc.
mct Inc. is a consulting firm that supports corporate customer value creation and business growth, focusing on human-centered design and CX management.