CX Learning Podcast 'Atsumare! CX Lab' Launches Training Compilation Episodes: Chapters 1 & 2 'The Essence and Vision of CX' Now Available for Binge-Listening

mct Inc. (Shibuya-ku, Tokyo; CEO: Hideaki Shirane), a CX design consulting firm, has started distributing a training-compilation version of its CX learning podcast 'Atsumare! CX Lab: Starting Customer Experience Management Together', which has been airing since September last year.

The series, consisting of 30 episodes across 7 chapters, has been re-edited chapter by chapter into a format that is easier to listen to as a whole. It can be used directly for workplace training, study sessions, or learning time before morning meetings.

The first installment delivers Chapter 1 'Understanding CX and Aligning Your Direction (Episodes #01-#05)' and Chapter 2 'Designing the CX Experience (Episodes #06-#10)'.

About the CX Learning Podcast 'Atsumare! CX Lab'

mct Inc. launched the podcast 'Atsumare! CX Lab: Starting Customer Experience Management Together' in September 2025, offering systematic learning of CX improvement tips in short sessions. It is the industry's first podcast content designed to make CX learning accessible and enjoyable. Each episode is approximately 10 minutes long, allowing for easy learning during commutes or spare moments.

Across all 30 episodes, the podcast systematically covers the entire picture of CX management, from basic concepts to organizational promotion methods, data utilization, and collaboration with digital technology. It is available for free on Spotify, Apple Podcasts, YouTube, Amazon Music, and YouTube Music.

Additionally, a free eBook summarizing the content of all 30 episodes is available, useful for training design and CX strategy planning.

Overview of Chapters 1 & 2

Every job involves 'the other person's experience'. A good experience is not about luxury but about delivering an experience aligned with the organization's purpose. The starting point is for the team to articulate 'what experience we want to deliver' and have a vision. The podcast conveys the importance of questioning one's own 'common sense' and designing experiences through systems.

Event Announcement

Deeper experiential learning with the podcast — 'Minna no CX Lab' is here!

For those who have listened to the podcast but are unsure how to apply it to their work, an experiential event using the podcast as educational material with lectures and workshops will be held.

[Free Event] Minna no CX Lab: A Practical Program to Experience CX through Lectures, Videos, and Workshops

This 90-minute program allows participants to learn CX through experience, which is difficult to grasp by listening alone. It combines a basic lecture by mct's CXM Consulting Leader with group work using podcast materials, transforming 'knowledge' into 'personal perspective' through dialogue with other participants.

Date & Time: Thursday, June 11, 2026, 18:00-20:30 (90-minute program + networking session)

Location: International Design Liaison Center (Tokyo Midtown Tower)

Participation Fee: Free

Capacity: First-come, first-served (registration closes when capacity is reached)

The content is valuable for both those new to CX and HR/promotion managers struggling with internal training design. We look forward to your participation.

Company Overview

mct Inc. is a design consulting firm that transforms businesses together with fresh insights. By working alongside clients, we help derive fresh insights and ideas, supporting business transformation and sustainable growth.