mct's Hideaki Shirane to Speak at HCD-Net Event on 'The Reality of CX Transformation – Embedding Customer Experience Design within Organizations'
Hideaki Shirane, CEO of mct, will be a speaker at the HCD-Net organized event, 'The Reality of CX Transformation – Embedding Customer Experience Design within Organizations.' The event will delve into the practicalities of CX transformation, addressing challenges in organizational penetration and change, through lectures, dialogues, and a CX management survival game.
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- 📰 Published: April 15, 2026 at 21:00
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As the movement to introduce Customer Experience (CX) design at organizational and management levels gains momentum, many face obstacles in permeating CX design throughout the organization and driving change, despite understanding its importance. This event, organized by HCD-Net, aims to deepen understanding of the realities of CX. Through expert lectures and dialogues, and an experiential 'CX Management Survival Game,' participants will explore how to embed CX design within organizations. Hideaki Shirane, CEO of mct, and Toru Mizumoto, Vice Chairman of the HCD Research Institute, will share their insights.
FAQ
Where should I start with CX transformation?
This event will provide concrete tips on how to proceed with CX transformation and how to permeate it within the organization.
I can't see a clear path to embed CX into the organization.
Through the 'CX Management Survival Game' and other activities, you can experience practical approaches to embedding CX into your organization.