TABASCO® Brand and ABSOLUT® VODKA Announce First-Ever Collaboration with Spicy Flavored Vodka "ABSOLUT® TABASCO™", Available from April 20, 2026

McIlhenny Company (Louisiana, USA), which manufactures "TABASCO® Sauce" sold in over 195 countries and regions in 25 languages, has collaborated for the first time with the premium Swedish vodka "ABSOLUT® VODKA," developed by Pernod Ricard Japan Co., Ltd. The result is "ABSOLUT® TABASCO™," a spicy flavored vodka with a prominent stimulating heat, which will be available sequentially from Monday, April 20, 2026, at Don Quijote stores nationwide, food and beverage establishments, Amazon, and Rakuten Ichiba. To celebrate the launch, a sampling event for spicy lemonade using "ABSOLUT® TABASCO™" will be held for two days only, on Saturday, April 25, and Sunday, April 26, at the "Dogenzaka-dori Maehiroba" event space in front of the MEGA Don Quijote Shibuya Main Store in Dogenzaka, Shibuya (ends when planned quantity is distributed).

"ABSOLUT® TABASCO™" is produced by fusing the premium vodka "ABSOLUT® VODKA" with a unique natural essence (no added sugar) made from the paste of aged red peppers used for TABASCO® sauce. It is a vodka with an unprecedented taste, magnificently harmonizing the distinctive spiciness and aroma of TABASCO® sauce, which is loved in 195 countries and regions in more than 25 languages. Two brands, both with over 100 years of history, an unwavering commitment to authenticity, and a pursuit of quality, have come together. The rich traditions of both brands are embodied in the "ABSOLUT® TABASCO™" bottle.

Since its birth in 1868, TABASCO® sauce has created its characteristic flavor through a unique process of aging in oak barrels, using three simple ingredients: select red peppers, vinegar, and salt. Similarly, "ABSOLUT® VODKA" is also a brand with a commitment to simple ingredients and production methods. It uses three natural ingredients: local water, its own yeast, and winter wheat. It also still employs the continuous distillation method established by founder L.O. Smith in the 1870s. "ABSOLUT® TABASCO™" achieves a spicy and balanced flavor by combining the essence derived from the aged red peppers used in TABASCO® sauce with the smooth taste of "ABSOLUT® VODKA".

"ABSOLUT® TABASCO™" Launch Commemorative Sampling @ Dogenzaka-dori Maehiroba

"ABSOLUT® TABASCO™", which utilizes the unique tangy heat and flavor of TABASCO® sauce, brings a new dimension to cocktails like the "Spicy Lemonade" and "Spicy Bloody Mary." Furthermore, it is suitable for pairing with various dishes such as pizza, Mexican food, and seafood, adding a new accent to everyday dining experiences.