JEF United Ichihara Chiba and hummel to Hold Charity Auction for Mimosa Jackets

JEF United Ichihara Chiba and hummel are holding a charity auction for their special 'Mimosa Jackets.' With the mission to 'connect people, things, and society to co-create a new market where everyone can find their own story,' this initiative aims to provide users with a fresh auction experience. Furthermore, it actively works toward solving social issues and realizing SDGs goals through the mechanism of 'charity x auction.' By leveraging the unique value of sports, this project seeks to create a positive impact on society while engaging fans in a meaningful way.