MBK Digital Rebrands Tapad Cross-Device ID Solution to 'Experian Digital Graph' in Japan
三井物產旗下的 MBK Digital 將其代理的跨裝置 ID 解決方案「Tapad」更名為「Experian Digital Graph」，提供支援多種通用 ID 的「以人為本」次世代行銷基盤。
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 16, 2026 at 03:19 (107h 47m after Collected)
MBK Digital, a wholly-owned subsidiary of Mitsui & Co., has rebranded its 'Tapad' cross-device ID solution to 'Experian Digital Graph' following a global service reorganization. This platform enables 'person-based' data integration across multiple channels including CTV, desktop, and mobile. By supporting various identifiers like MAID and Universal IDs (UID2, ID5), it maintains high addressability in a post-cookie era. The service currently holds 110 million IDs in Japan.