MIKKELLER JAPAN Launches First Standard Beer, "MIKKELLER NZ" Project Begins!
Danish craft beer brand Mikkeller, in collaboration with New Zealand's Garage Project, is launching its first standard beer series for the Japanese market, "MIKKELLER NZ." This project will offer three types of craft beer, blending the brewing philosophies of both companies, aiming for stable expansion in Japan.
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Danish craft beer brand Mikkeller (Mikkeller Japan Co., Ltd.) is launching a new project, "MIKKELLER NZ," in collaboration with Garage Project, an experimental brewery in Wellington, New Zealand.
This project is positioned as Mikkeller's first "standard" series developed for the Japanese market. Combining the recipes and brewing philosophies of both parties, three types of craft beer will be continuously offered for enjoyment.
Background of Development
Mikkeller has, until now, created innovative beers through collaborations with breweries worldwide. However, Mikkeller Japan's offerings have primarily focused on limited-edition brews.
"MIKKELLER NZ" is a new core line aimed at stable expansion in the Japanese market. By fusing the unique characteristics of New Zealand hops with the experimental spirit of both breweries, it proposes a craft beer experience that can be enjoyed more regularly.
About the Collaboration with Garage Project
Garage Project is an experimental craft brewery established in Wellington, New Zealand, in 2011. Starting with a 50-liter brewing system in a small garage, it has grown into a globally recognized entity today.
Its approach to recipe development, unconstrained by conventional beer-making norms, and its deep connection to the New Zealand hop industry resonate with Mikkeller's philosophy of constantly pursuing innovation.
The two parties met and fostered their relationship at "MIKKELLER BEER CELEBRATION TOKYO" held in 2018. This project integrates Mikkeller's classic recipes with Garage Project's new brewing approaches.
MIKKELLER NZ First Lineup
As the first phase of this project, the following three types will be released.
This project is positioned as Mikkeller's first "standard" series developed for the Japanese market. Combining the recipes and brewing philosophies of both parties, three types of craft beer will be continuously offered for enjoyment.
Background of Development
Mikkeller has, until now, created innovative beers through collaborations with breweries worldwide. However, Mikkeller Japan's offerings have primarily focused on limited-edition brews.
"MIKKELLER NZ" is a new core line aimed at stable expansion in the Japanese market. By fusing the unique characteristics of New Zealand hops with the experimental spirit of both breweries, it proposes a craft beer experience that can be enjoyed more regularly.
About the Collaboration with Garage Project
Garage Project is an experimental craft brewery established in Wellington, New Zealand, in 2011. Starting with a 50-liter brewing system in a small garage, it has grown into a globally recognized entity today.
Its approach to recipe development, unconstrained by conventional beer-making norms, and its deep connection to the New Zealand hop industry resonate with Mikkeller's philosophy of constantly pursuing innovation.
The two parties met and fostered their relationship at "MIKKELLER BEER CELEBRATION TOKYO" held in 2018. This project integrates Mikkeller's classic recipes with Garage Project's new brewing approaches.
MIKKELLER NZ First Lineup
As the first phase of this project, the following three types will be released.