"Mazrica Target," with a 5.6 Million Company Database, Now Supports Salesforce Integration
Mazrica Inc. announced that its AI-powered corporate database for sales, "Mazrica Target," now integrates with Salesforce's AI CRM platform. This integration enables AI-driven target selection and proposal framework generation using Salesforce customer data, enhancing the quality and outcomes of sales activities.
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- 📰 Published: April 30, 2026 at 22:00
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Mazrica Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Eiji Kurosa; hereinafter "the Company") announced today that its AI-specialized corporate database for sales, "Mazrica Target," will begin data integration with the AI CRM platform provided by Salesforce.
This new functionality will enable the utilization of customer data accumulated in Salesforce, allowing for AI-driven target selection and the generation of proposal frameworks, thereby supporting improvements in the quality and results of sales activities.
■ Background
In many companies, customer information and sales history are accumulated in SFA/CRM systems. However, in many cases, this data remains merely as "records" and is not sufficiently utilized for strategic target selection or optimization of proposals.
Specifically, the following challenges have become apparent:
- Identification of promising customers relies on the experience and intuition of individual sales representatives.
- Proposal design with reproducibility based on past data is not being achieved.
- There is variability in the quality of sales activities.
Against this backdrop, there is a strong demand for mechanisms that highly optimize "who to propose to" and "what to propose" based on accumulated sales data.
■ Overview
With this release, the integration of "Mazrica Target" and "Salesforce" will promote the utilization of sales data and realize AI-powered sales support.
Specifically, based on customer data and corporate data accumulated in "Salesforce," the following functions will be provided:
- AI-driven target selection support
- Automatic generation of proposal content (proposal framework)
This will enable sales representatives to make data-driven decisions and achieve more precise approaches.
■ Features
1. Target Selection Utilizing "Salesforce" Data
AI supports the extraction of promising customers based on customer information accumulated in "Salesforce." This sophisticated process eliminates the tendency for target selection to be reliant on individual expertise.
2. AI-driven Proposal Framework Generation
AI automatically generates proposal frameworks based on customer and corporate data. This reduces the preparation workload for sales representatives and raises the overall quality of proposals.
3. Result Creation through Sales Data Utilization
Sales data, which has not been fully utilized until now, will be used directly in actual sales activities, contributing to the overall productivity improvement of the sales organization.
■ Future Developments
The Company will continue to support the advancement of decision-making and productivity improvement in the sales and marketing domains through product development utilizing AI and data.
Furthermore, by promoting integration with external data and expanding AI functions, we will achieve more advanced targeting and proposal support, contributing to the sustainable growth of companies.
■ What is "Mazrica Target," an AI Corporate Database Specialized for Sales?
"Mazrica Target" is a sales AI tool that transforms corporate information and data into "valuable sales assets." It integrates a database of 5.6 million companies with external data from the web and internal data from SFA/CRM systems, automatically identifying "companies to approach now" and "proposals that resonate." AI-generated, customized proposal stories can be output to PowerPoint with a single click. This reduces time spent on company research and document creation, allowing sales representatives to concentrate on what truly matters: "customer dialogue and problem-solving."
【Company Profile】
Company Name: Mazrica Inc. (https://mazrica.com)
Headquarters: Frontier Higashi Nihonbashi 6F, 2-7-1 Higashi Nihonbashi, Chuo-ku, Tokyo
Representative: Representative Director and CEO Eiji Kurosa
Established: April 30, 2015
Business Activities: Development and provision of AI solutions
Mazrica Inc. upholds the vision of "creating an environment where people can work creatively and playfully," and through the development and provision of AI solutions, supports the creation of an environment where people can focus on "thinking for themselves and making decisions."
Currently, primarily in the sales and marketing domains, we are tackling on-site challenges and developing and providing the following AI solutions:
- "Mazrica Sales," a sales support tool that anyone can use to achieve results
- "Mazrica Target," an AI corporate database specialized for sales
- "Mazrica Engage," a marketing AI agent
- "Mazrica Marketing," marketing automation
- "Mazrica DSR," Japan's first Digital Sales Room
▶︎Business Knowledge Media for Solving Organizational Business Challenges: "Mazrica Business Lab." (https://product-senses.mazrica.com/senseslab)
This new functionality will enable the utilization of customer data accumulated in Salesforce, allowing for AI-driven target selection and the generation of proposal frameworks, thereby supporting improvements in the quality and results of sales activities.
■ Background
In many companies, customer information and sales history are accumulated in SFA/CRM systems. However, in many cases, this data remains merely as "records" and is not sufficiently utilized for strategic target selection or optimization of proposals.
Specifically, the following challenges have become apparent:
- Identification of promising customers relies on the experience and intuition of individual sales representatives.
- Proposal design with reproducibility based on past data is not being achieved.
- There is variability in the quality of sales activities.
Against this backdrop, there is a strong demand for mechanisms that highly optimize "who to propose to" and "what to propose" based on accumulated sales data.
■ Overview
With this release, the integration of "Mazrica Target" and "Salesforce" will promote the utilization of sales data and realize AI-powered sales support.
Specifically, based on customer data and corporate data accumulated in "Salesforce," the following functions will be provided:
- AI-driven target selection support
- Automatic generation of proposal content (proposal framework)
This will enable sales representatives to make data-driven decisions and achieve more precise approaches.
■ Features
1. Target Selection Utilizing "Salesforce" Data
AI supports the extraction of promising customers based on customer information accumulated in "Salesforce." This sophisticated process eliminates the tendency for target selection to be reliant on individual expertise.
2. AI-driven Proposal Framework Generation
AI automatically generates proposal frameworks based on customer and corporate data. This reduces the preparation workload for sales representatives and raises the overall quality of proposals.
3. Result Creation through Sales Data Utilization
Sales data, which has not been fully utilized until now, will be used directly in actual sales activities, contributing to the overall productivity improvement of the sales organization.
■ Future Developments
The Company will continue to support the advancement of decision-making and productivity improvement in the sales and marketing domains through product development utilizing AI and data.
Furthermore, by promoting integration with external data and expanding AI functions, we will achieve more advanced targeting and proposal support, contributing to the sustainable growth of companies.
■ What is "Mazrica Target," an AI Corporate Database Specialized for Sales?
"Mazrica Target" is a sales AI tool that transforms corporate information and data into "valuable sales assets." It integrates a database of 5.6 million companies with external data from the web and internal data from SFA/CRM systems, automatically identifying "companies to approach now" and "proposals that resonate." AI-generated, customized proposal stories can be output to PowerPoint with a single click. This reduces time spent on company research and document creation, allowing sales representatives to concentrate on what truly matters: "customer dialogue and problem-solving."
【Company Profile】
Company Name: Mazrica Inc. (https://mazrica.com)
Headquarters: Frontier Higashi Nihonbashi 6F, 2-7-1 Higashi Nihonbashi, Chuo-ku, Tokyo
Representative: Representative Director and CEO Eiji Kurosa
Established: April 30, 2015
Business Activities: Development and provision of AI solutions
Mazrica Inc. upholds the vision of "creating an environment where people can work creatively and playfully," and through the development and provision of AI solutions, supports the creation of an environment where people can focus on "thinking for themselves and making decisions."
Currently, primarily in the sales and marketing domains, we are tackling on-site challenges and developing and providing the following AI solutions:
- "Mazrica Sales," a sales support tool that anyone can use to achieve results
- "Mazrica Target," an AI corporate database specialized for sales
- "Mazrica Engage," a marketing AI agent
- "Mazrica Marketing," marketing automation
- "Mazrica DSR," Japan's first Digital Sales Room
▶︎Business Knowledge Media for Solving Organizational Business Challenges: "Mazrica Business Lab." (https://product-senses.mazrica.com/senseslab)