Invitation-Only Men's Beauty Event "Men’s Beauty Plus 2026" for Male Influencers Announced: Creating Connection Points Between Cosmetic Brands and Male Influencers
Mazeru Share Inc., operating the men's beauty production "Soft Drink," will host "Men’s Beauty Plus 2026," an invitation-only men's beauty event for male influencers, in early June 2026 in Tokyo. This event aims to foster interaction between cosmetic brands and male influencers, thereby revitalizing the men's beauty market.
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- 📰 Published: May 13, 2026 at 22:00
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Mazeru Share Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Hiroyuki Matsukura), which operates the men's beauty production "Soft Drink," will hold "Men’s Beauty Plus 2026," an invitation-only men's beauty event for male influencers, in early June 2026 in Tokyo.
◆ Invitation-Only Men's Beauty Event Exclusively for Male Influencers! An Opportunity to Talk Directly with Brand Representatives
In recent years, as it has become common for men to engage in beauty care, the number of influencers providing beauty guidance and introducing items for men has also increased. Furthermore, many cosmetic manufacturers are launching men's beauty brands or expanding men's lines within existing brands, leading to an unprecedented boom in the men's beauty market.
However, amidst the rapid expansion of the market, there are not many opportunities for influencers and manufacturers to interact with each other and deepen their understanding. We believe that creating opportunities for manufacturers who want influencers to know the quality of their products and for influencers who want to gain deeper knowledge and information from manufacturers will lead to the revitalization of the entire men's beauty market.
Therefore, Soft Drink, a men's beauty production, will hold "Men’s Beauty Plus 2026," an invitation-only beauty event exclusively for male influencers, in early June 2026 in Tokyo. At each brand's booth, special experiences for participating influencers and time to talk in depth with brand representatives will be provided. This will create a place for mutual communication between brands and influencers. In addition, various contents such as product touch-ups, skin diagnoses, and beauty treatment experiences will be implemented at each corporate booth. We will provide a unique time where participants can update their knowledge, experience, and interact regarding men's beauty.
◆ About "Men’s Beauty Plus 2026"
Date and Time:
Early June 2026
Location:
Minato-ku, Tokyo
* As this is an invitation-only closed event, detailed date, time, and location will only be communicated to participants.
Organizer:
Mazeru Share Inc.
Contents:
Manufacturers handling men's beauty items will set up booths. Company representatives will directly introduce and allow touch-ups of items, and some booths will also distribute products for free as souvenirs (first-come, first-served basis).
Exhibiting Brands:
LIPPS, SHISEIDO MEN, KANEBO, Melano CC, SCALP D next＋, DISM, PROUDMEN., iniks
* Exhibiting brands are subject to change without notice.
◆ About "Soft Drink"
"Soft Drink" manages beauty-conscious men who are interested in entertainment activities, influencer activities, and product/brand development as KOLs and influencers. By widely covering everything from creative production utilizing KOLs to data analysis of marketing measures, we provide marketing tailored to the client's needs.
Mazeru Share Inc. Homepage: https://mazeru-share.jp/
Soft Drink Official Homepage: https://soft-drink.jp/
Men's Beauty Research Institute Official X (formerly Twitter): https://x.com/biyou_soken
Men's Beauty Research Institute Official TikTok: https://www.tiktok.com/@softdrink_beauty
Keywords:
◆ Invitation-Only Men's Beauty Event Exclusively for Male Influencers! An Opportunity to Talk Directly with Brand Representatives
In recent years, as it has become common for men to engage in beauty care, the number of influencers providing beauty guidance and introducing items for men has also increased. Furthermore, many cosmetic manufacturers are launching men's beauty brands or expanding men's lines within existing brands, leading to an unprecedented boom in the men's beauty market.
However, amidst the rapid expansion of the market, there are not many opportunities for influencers and manufacturers to interact with each other and deepen their understanding. We believe that creating opportunities for manufacturers who want influencers to know the quality of their products and for influencers who want to gain deeper knowledge and information from manufacturers will lead to the revitalization of the entire men's beauty market.
Therefore, Soft Drink, a men's beauty production, will hold "Men’s Beauty Plus 2026," an invitation-only beauty event exclusively for male influencers, in early June 2026 in Tokyo. At each brand's booth, special experiences for participating influencers and time to talk in depth with brand representatives will be provided. This will create a place for mutual communication between brands and influencers. In addition, various contents such as product touch-ups, skin diagnoses, and beauty treatment experiences will be implemented at each corporate booth. We will provide a unique time where participants can update their knowledge, experience, and interact regarding men's beauty.
◆ About "Men’s Beauty Plus 2026"
Date and Time:
Early June 2026
Location:
Minato-ku, Tokyo
* As this is an invitation-only closed event, detailed date, time, and location will only be communicated to participants.
Organizer:
Mazeru Share Inc.
Contents:
Manufacturers handling men's beauty items will set up booths. Company representatives will directly introduce and allow touch-ups of items, and some booths will also distribute products for free as souvenirs (first-come, first-served basis).
Exhibiting Brands:
LIPPS, SHISEIDO MEN, KANEBO, Melano CC, SCALP D next＋, DISM, PROUDMEN., iniks
* Exhibiting brands are subject to change without notice.
◆ About "Soft Drink"
"Soft Drink" manages beauty-conscious men who are interested in entertainment activities, influencer activities, and product/brand development as KOLs and influencers. By widely covering everything from creative production utilizing KOLs to data analysis of marketing measures, we provide marketing tailored to the client's needs.
Mazeru Share Inc. Homepage: https://mazeru-share.jp/
Soft Drink Official Homepage: https://soft-drink.jp/
Men's Beauty Research Institute Official X (formerly Twitter): https://x.com/biyou_soken
Men's Beauty Research Institute Official TikTok: https://www.tiktok.com/@softdrink_beauty
Keywords: