Update your "Nuka-bed." Three New "Iri Nuka Iri no Moto" Series Products from Niigata Prefecture, Allowing You to Eat Whole Nutrients Just by Mixing! ~Using Technology Awarded the 2026 Social Products Award, Transforming Unused Resources into a "Natural Supplement"~
Niigata Shokuzai Kenkyujo Tiopepe announces the sequential launch of three new "Iri Nuka Iri no Moto" (roasted rice bran mix) products from March 2026. These products, which utilize previously unused rice bran, apply technology from a 2026 Social Products Award-winning "nuka furikake." They offer a completely new "edible health seasoning" that allows the easy intake of rice bran's rich nutrients by simply mixing, solving the modern problem of "nuka-zuke being difficult to maintain."
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- 📰 Published: May 14, 2026 at 19:42
- 🔍 Collected: May 14, 2026 at 11:02
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【Introduction】 Niigata Shokuzai Kenkyujo Tiopepe (Location: Niigata City, Representative: Toshiyuki Watanabe), which redefines Niigata's food culture to suit modern lifestyles, will sequentially launch three new products: "Iri Nuka Iri no Moto" (for shallow pickling, goma-ae, and namul), utilizing unused rice bran (nuka), from March 2026. This product applies the manufacturing technology of the "nuka furikake" that received the 2026 Social Products Award. It solves the modern problem of "nuka-zuke being troublesome to maintain" and is a completely new "edible health seasoning" that allows the intake of nuka's rich nutrients (dietary fiber, vitamins, etc.) just by mixing.
Roasted rice bran mix "Goma-ae no Moto," "Asazuke no Moto," and "Namul no Moto" made with Niigata natural cultivation rice bran.
【Development Background and Social Relevance】 ■ Transforming discarded "nuka" into an easily edible "natural supplement."
Rice bran discharged during milling is rich in nutrients found in brown rice. However, much of it is currently discarded without being utilized. We focused on this valuable resource in cooperation with "Hitotabata," a cooperative of organic farmers in Niigata. Through the 30 years of culinary experience of our chef, we have revitalized it as "iri-nuka" (roasted rice bran), suppressing its unique flavor and maximizing its aroma, umami, and sweetness. This product, which solves social issues (SDGs) and maintains consumer health (gut health), aligns with modern market needs that emphasize ethical consumption.
Hitotabata Cooperative: With the concept of "creating NIIGATA where the world's most delicious rice can be eaten," farmers not only produce but also deliver agricultural products and processed foods while conveying their philosophy.
【Product Features】 ■ Three values to "add" to your daily meal.
Add Nutrition: Easily supplement often-lacking dietary fiber, vitamins, and minerals by simply mixing them into your dishes.
Add Deliciousness: The original aroma of rice bran and the deep flavor from carefully selected natural ingredients (additive-free).
Add Convenience: No nuka-bed required! Just mix or rub with vegetables, and a troublesome side dish is completed in an instant.
We use only safe, high-quality rice bran from pesticide-free natural cultivation, carefully produced from the soil.
【Product Lineup】
Iri Nuka Asazuke no Moto (Shallow Pickling Mix): Enhances the texture of vegetables, with a mild salty taste thanks to kombu (kelp).
Iri Nuka Goma-ae no Moto (Goma-ae Mix): An exquisite harmony of black sesame's sesamin and the fragrant aroma of rice bran.
Iri Nuka Namul no Moto (Namul Mix): The appetizing aroma of garlic, turning into an easy bibimbap topping when served over rice.
No nuka-bed needed! "Asazuke no Moto" for cucumbers, celery, tomatoes, cabbage, and even steamed chicken!
No nuka-bed needed! Just mix "Asazuke no Moto" with chopped vegetables, and a shallow pickle with whole rice bran is ready in 10 minutes!
【To Media and Buyers: Future Developments】
Our company is expanding sales channels, focusing on wholesale to department stores, high-end supermarkets, and organic specialty stores. Starting from restaurant business, we are now transitioning to a new stage integrating manufacturing and food education, striving to maximize the value of local ingredients. We welcome inquiries for interviews, sample tastings, and discussions regarding new product handling, as we aim to realize a "delicious society" originating from Niigata.
We also look forward to requests for product development!
【Company Overview】
Trade Name: Niigata Shokuzai Kenkyujo Tiopepe
Representative: Toshiyuki Watanabe
Location: Sakae Building 2F, 86-81 Higashi Nakadori 1-banchi, Chuo-ku, Niigata City, Niigata Prefecture
Business Content: Restaurant management, food manufacturing/development, cooking class operation
URL: https://mayuwata001.stores.jp/
【Contact for this matter】
Niigata Shokuzai Kenkyujo Tiopepe, Contact Person: Watanabe
TEL: 025-225-6677
Email: tiopepe0401@gmail.com
Roasted rice bran mix "Goma-ae no Moto," "Asazuke no Moto," and "Namul no Moto" made with Niigata natural cultivation rice bran.
【Development Background and Social Relevance】 ■ Transforming discarded "nuka" into an easily edible "natural supplement."
Rice bran discharged during milling is rich in nutrients found in brown rice. However, much of it is currently discarded without being utilized. We focused on this valuable resource in cooperation with "Hitotabata," a cooperative of organic farmers in Niigata. Through the 30 years of culinary experience of our chef, we have revitalized it as "iri-nuka" (roasted rice bran), suppressing its unique flavor and maximizing its aroma, umami, and sweetness. This product, which solves social issues (SDGs) and maintains consumer health (gut health), aligns with modern market needs that emphasize ethical consumption.
Hitotabata Cooperative: With the concept of "creating NIIGATA where the world's most delicious rice can be eaten," farmers not only produce but also deliver agricultural products and processed foods while conveying their philosophy.
【Product Features】 ■ Three values to "add" to your daily meal.
Add Nutrition: Easily supplement often-lacking dietary fiber, vitamins, and minerals by simply mixing them into your dishes.
Add Deliciousness: The original aroma of rice bran and the deep flavor from carefully selected natural ingredients (additive-free).
Add Convenience: No nuka-bed required! Just mix or rub with vegetables, and a troublesome side dish is completed in an instant.
We use only safe, high-quality rice bran from pesticide-free natural cultivation, carefully produced from the soil.
【Product Lineup】
Iri Nuka Asazuke no Moto (Shallow Pickling Mix): Enhances the texture of vegetables, with a mild salty taste thanks to kombu (kelp).
Iri Nuka Goma-ae no Moto (Goma-ae Mix): An exquisite harmony of black sesame's sesamin and the fragrant aroma of rice bran.
Iri Nuka Namul no Moto (Namul Mix): The appetizing aroma of garlic, turning into an easy bibimbap topping when served over rice.
No nuka-bed needed! "Asazuke no Moto" for cucumbers, celery, tomatoes, cabbage, and even steamed chicken!
No nuka-bed needed! Just mix "Asazuke no Moto" with chopped vegetables, and a shallow pickle with whole rice bran is ready in 10 minutes!
【To Media and Buyers: Future Developments】
Our company is expanding sales channels, focusing on wholesale to department stores, high-end supermarkets, and organic specialty stores. Starting from restaurant business, we are now transitioning to a new stage integrating manufacturing and food education, striving to maximize the value of local ingredients. We welcome inquiries for interviews, sample tastings, and discussions regarding new product handling, as we aim to realize a "delicious society" originating from Niigata.
We also look forward to requests for product development!
【Company Overview】
Trade Name: Niigata Shokuzai Kenkyujo Tiopepe
Representative: Toshiyuki Watanabe
Location: Sakae Building 2F, 86-81 Higashi Nakadori 1-banchi, Chuo-ku, Niigata City, Niigata Prefecture
Business Content: Restaurant management, food manufacturing/development, cooking class operation
URL: https://mayuwata001.stores.jp/
【Contact for this matter】
Niigata Shokuzai Kenkyujo Tiopepe, Contact Person: Watanabe
TEL: 025-225-6677
Email: tiopepe0401@gmail.com