Mayekawa Manufacturing Wins Gold Award in the 'New Graduate Recruitment Website' Category at the 47th Japan BtoB Advertising Awards

Mayekawa Manufacturing Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and Representative Director: Makoto Mayekawa), which handles the manufacturing and sales of various industrial machinery—including industrial refrigerators boasting a global market share of over 40%—as well as plant design and construction, has received the Gold Award in the 'New Graduate Recruitment Website' category at the 47th Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association.

About the Japan BtoB Advertising Awards The Japan BtoB Advertising Awards is a contest for BtoB advertising works held since 1980 to promote the spread and development of BtoB advertising. It highlights communication tools in the BtoB advertising field, honoring outstanding corporate communication activities (advertisers) and the comprehensive technology involved in their production (production companies), with the goal of fostering the development and overall level upgrade of BtoB advertising, which plays a role in business marketing communication.

About Our New Graduate Recruitment Website The recruitment website that won the Gold Award was launched in June 2025 with the cooperation of RED Co., Ltd. (design production), Den LLC (web production), and photographer Hijiri Funada.

Addressing the challenge of previous sites where 'the company's characteristics and business content were difficult to convey,' the design focuses on making the business content and work environment easy for students to understand. The main copy is 'The Coldest Company in the World,' with creative direction focused on being friendly and intuitively understandable for students. To help students specifically imagine themselves working at the company, content such as 'Maekawa's Thoughts and History,' 'Characteristics and Atmosphere of Each Location,' 'Voices of Senior Employees,' and 'Specific Examples of Career Development' has been expanded.

Future Outlook Encouraged by this award, the company intends to further deepen communication with students by correctly conveying the technological capabilities it has built over more than 100 years and the passion for creating the future.