HeyMax and Japan Airlines Launch Mile Transfer Partnership

SINGAPORE / HONG KONG / TOKYO, July 1, 2026 — HeyMax, the Singapore-based loyalty and travel rewards platform, and Japan Airlines ("JAL") today announced a points transfer partnership enabling HeyMax members to convert Max Miles into JAL miles at a 1:1 ratio, with no fees and a minimum of 1,000 Miles.

The partnership opens access to JAL's network of 395 airports across 68 countries and regions, giving members a new way to turn everyday spending into premium travel experiences. JAL becomes HeyMax's first Japanese carrier transfer partner.

“Travel loyalty is increasingly about choice, flexibility and relevance,” said David B. Wang, Head of Loyalty Partnerships at HeyMax. “By adding Japan Airlines, our first Japanese carrier, to the HeyMax ecosystem, we're giving members who regularly fly to and through Japan another way to turn their everyday spending into a premium travel experience.”

Hidetaka Fukushima, Manager of the Mileage Business Department and Head of Global Partnerships at Japan Airlines, said, "We are honored to become HeyMax's first Japanese airline partner. Through this collaboration, we look forward to delivering JAL's unique hospitality to HeyMax customers and creating memorable travel experiences across Japan and around the world."

Demand for flexible loyalty programs that span airlines, lifestyle brands, and financial services has been growing. With this partnership, HeyMax adds JAL Mileage Bank as a transfer partner, expanding the range of travel rewards available to its members.

For JAL, this partnership offers a new touchpoint with digitally savvy, travel-oriented users in key international markets such as Singapore and Hong Kong.

This collaboration marks the first step toward a broader relationship between the two companies. HeyMax and JAL will continue to explore opportunities to deliver more seamless and valuable travel experiences for travelers across Asia and beyond.

About HeyMax

HeyMax is a Singapore-headquartered loyalty and travel rewards platform that turns everyday spending into meaningful travel. HeyMax's mission is to bring more joy and connection to the world through travel, with a vision to help people travel faster, more comfortably, and more intelligently.

Users can earn Max Miles at over 800 partner merchants worldwide and directly transfer them to more than 20 airlines, hotels, and reward programs, or use them for gift cards. Max Miles have no expiration date and no transfer fees, offering high flexibility for modern travelers.

HeyMax is backed by investors including Peak XV Partners, January Capital, Betatron, and Tenity.

For more information: https://www.heymax.ai

Media Contact:

Summer Tang

Head of Marketing, HeyMax

Email: media@heymax.ai

About Japan Airlines

Founded in 1951, Japan Airlines is a member of the oneworld® alliance. As of March 2025, JAL operates a fleet of 232 aircraft and, together with partner airlines, serves 395 airports in 68 countries worldwide. (*)

JAL is certified as a "5-Star Airline" by Skytrax and "World Class" by APEX, a North American nonprofit aviation organization, and is one of the world's most punctual airlines. Japan Airlines aims to become "the most loved airline in the world" by providing the highest levels of safety and service quality.

For more information, visit: http://www.jal.com/ja

(*) Network includes group airlines.