Familiar Packaging Appears on 4 Toei Subway Lines ─ MAX Launches Strap Ad Featuring Stapler Needle Box Motif

Under the corporate vision of "Making everyday life and work around the world easier and more enjoyable," MAX Co., Ltd. (Securities Code: 6454), which creates products and services tailored to diverse needs while staying close to its customers, has begun running hanging strap advertisements on various Toei Subway lines starting in March 2026. The display period is for one year.

Background of the Stapler Needle Package Strap Advertisement

Among its product lineup, MAX strongly holds the image of "stapler needles in green-based packaging." However, the company's operations extend far beyond stationery and office equipment to include a wide range of businesses such as architectural and construction tools like nailers and rebar tying machines, and housing environmental equipment like bathroom heating and drying systems.

This advertisement leverages the familiar image of the stapler needle while aiming to inform the public that MAX is a company with a broad business portfolio. It will be displayed for one year on four Toei Subway lines used by many commuters and students. By exposing passengers to a strap ad modeled after a package familiar from workplaces and schools, the company aims to stimulate interest in MAX and improve overall corporate awareness.

Strap Advertisement Overview

The ad is displayed on two cars of one trainset (four cars for the Shinjuku Line only) across all trainsets of the Toei Subway Asakusa Line, Mita Line, Shinjuku Line, and Oedo Line.

Please take a look if you happen to ride on one of these trains.