ME-Q Launches 'Recommended Original Goods Diagnostic' for Corporations and Organizations to Support Selection of Ideal Merchandise for Exhibitions, Corporate Promotions, School Memorabilia, and Event Sales

MAW Inc. (headquartered in Chuo-ku, Osaka City, Osaka Prefecture) has announced the launch of the 'Recommended Original Goods Diagnostic for Corporations and Organizations' through its original merchandise creation service, ME-Q (Make).

Corporations, schools, local governments, and various organizations widely use custom merchandise at exhibitions, promotional campaigns, anniversary events, school activities, live concerts, and sports events. However, selecting the most suitable products based on purpose, target recipients, quantity, and budget is not always straightforward.

To address this, ME-Q introduces a diagnostic content tool called the 'Recommended Original Goods Diagnostic for Corporations and Organizations,' which recommends appropriate custom merchandise based on criteria such as 'What kind of occasion is it for?', 'Who will receive it?', and 'What aspects are prioritized?'.

By simply answering five questions, users can discover recommended products tailored to their needs, including exhibition giveaways, corporate commemorative items, school merchandise, live event supporter goods, and merchandise for resale.

ME-Q offers approximately 10,000 products. The diagnostic not only suggests representative items suited to the user's scenario but also displays related products, enabling even first-time planners to easily compare and evaluate options.

In recent years, the use of original merchandise has expanded beyond promotions to include corporate branding, fan engagement, school events, and local community activities. The right product selection significantly impacts post-distribution usage rates and brand recognition, making purpose-driven choices essential.

ME-Q has developed this diagnostic tool in response to market demand, aiming to make merchandise planning more accessible and intuitive for organizations.

▼ Recommended Original Goods Diagnostic for Corporations and Organizations

https://www.me-q.jp/topic/shindan-original-goods

【What is the Recommended Original Goods Diagnostic for Corporations and Organizations?】

This is a free diagnostic tool that recommends optimal original merchandise based on use cases such as exhibitions, corporate giveaways, school memorabilia, live/sports events, and resale items.

By answering five questions about usage scenario, target recipients, quantity, design content, and key priorities, users can identify suitable products.

When selecting original merchandise, priorities such as 'practicality,' 'photogenic appeal,' 'price,' 'premium feel,' and 'ease of distribution' vary. Therefore, choosing the right product according to purpose is crucial.

This diagnostic recommends practical and suitable items from ME-Q’s extensive product catalog based on these criteria.

【Background Driving Demand for the Diagnostic】

- Increasing variety of promotional items distributed at exhibitions and events - Growing use of custom merchandise for corporate branding and marketing - Rising demand for commemorative and graduation merchandise in schools and educational institutions - Widespread planning of merchandise for live concerts, sports, and local events - Expansion of on-demand, small-lot production services, increasing the importance of context-appropriate product selection

【Use Cases for the Recommended Original Goods Diagnostic】

● Exhibitions and Corporate Events

Ideal for selecting giveaways or document carriers for attendees. Choosing portable, practical items increases the likelihood of continued brand exposure after the event.

● Corporate Promotional Items

Useful for selecting merchandise for new product launches, marketing campaigns, or anniversary events. High-utility items lead to repeated use, enhancing brand touchpoints.

● Schools and Educational Institutions

Supports selection of merchandise for graduation gifts, enrollment memorabilia, cultural festivals, sports days, and open campus events.

● Live and Sports Events

Helps choose supporter goods, fan merchandise, and event sales items. Recommends visually appealing products suitable for social media sharing.

● Merchandise for Resale

Applicable for creators, shops, doujin circles, and artist merchandise sales, enabling targeted product selection for commercial purposes.

● Municipalities and Local Events

Useful as a reference for selecting goods for local festivals, tourism promotion, and regional PR campaigns.

【Who Should Use This Diagnostic?】

- Corporate marketing and promotion staff - Marketing managers - Exhibition coordinators - School and education personnel - Local government and community groups - Event organizers - Live and sports event managers - Creators and doujin circles - Artist and talent agencies - Corporate administrative and PR staff - Shop and store operators - First-time merchandise planners

【Key Features of the Diagnostic】

◆ Simple 5-Question Assessment

Answering five questions about usage context and recipients generates tailored product recommendations.

◆ Use-Case-Specific Recommendations

Covers a wide range of applications including exhibitions, corporate gifts, school memorabilia, live/sports events, and resale items.

◆ Selection from Approximately 10,000 Products

Highlights representative items from ME-Q’s extensive catalog based on user needs.

◆ View Related Products Together

In addition to recommended items, users can compare similar products with related use cases.

◆ Designed for Organizational Use

Tailored for distribution, resale, and commemorative purposes common in corporate and organizational settings.

◆ Easy for First-Time Users

Even those unfamiliar with merchandise planning can use the results as a starting point for comparison and decision-making.

【How to Use the Diagnostic】

The diagnostic supports not only product selection but also helps visualize real-world applications.

For example, at exhibitions, combining tote bags, custom folders, business card holders, and pens allows simultaneous distribution of materials and brand promotion.

For corporate giveaways, selecting everyday-use items like mugs, stainless steel tumblers, power banks, and towels increases post-distribution brand exposure.

Schools can use face towels, acrylic keychains, custom folders, and T-shirts for graduation gifts, open campus days, cultural festivals, and sports days.

For live and sports events, combining acrylic keychains, enamel pins, face towels, clear fans, and T-shirts facilitates easy rollout of supporter and sales merchandise.

Creators and shops can develop cohesive merchandise lines—such as acrylic stands, stickers, pouches, and tapestries—to create unified, thematic sales campaigns.

【Product Appeal】

Original goods for corporations and organizations