Fisher-Price and Snow Brand Bean Stalk Launch 'Power of Getting Hooked' Project
Mattel International and Snow Brand Bean Stalk have launched a joint project to nurture children's 'non-cognitive skills' through nutrition and play.
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- 📰 Published: May 29, 2026 at 13:00
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Mattel International, the Japanese subsidiary of U.S.-based Mattel, and Snow Brand Bean Stalk of the Megmilk Snow Brand Group are launching the 'Power of Getting Hooked' project, themed around the importance of healthy child development.
Fisher-Price provides educational toys based on research from its Play Lab to support mental and physical development. Snow Brand Bean Stalk offers high-quality childcare products backed by over half a century of research into breast milk.
As the first phase, a survey was conducted with 710 members of the 'Mame-Comi' club who have 0-year-old children. 'Feeding' was identified as the top concern, with 85.1% of parents reporting that they worry about it at least once a week. Additionally, about 60% of parents showed interest in early education from a very young age, aiming to foster 'communication skills' and 'self-affirmation' in their children.
Fisher-Price provides educational toys based on research from its Play Lab to support mental and physical development. Snow Brand Bean Stalk offers high-quality childcare products backed by over half a century of research into breast milk.
As the first phase, a survey was conducted with 710 members of the 'Mame-Comi' club who have 0-year-old children. 'Feeding' was identified as the top concern, with 85.1% of parents reporting that they worry about it at least once a week. Additionally, about 60% of parents showed interest in early education from a very young age, aiming to foster 'communication skills' and 'self-affirmation' in their children.
FAQ
「夢中になるちから」プロジェクトとは何ですか？
マテル・インターナショナルと雪印ビーンスタークが共同で始動した、食事と遊びを通じて子どもの「非認知能力」を育むプロジェクトです。
プロジェクトの第1弾として何が行われましたか？
雪印ビーンスタークのメンバーズクラブ「まめコミ」の0歳児会員保護者710名を対象に「子どもの発育に関するアンケート調査」を実施しました。
子どもの成長への影響で最も心配されていることは何ですか？
調査の結果、心配なことの第1位（65.1%）および現在の悩み第1位（40.8%）は共に「食事（栄養）」でした。
保護者の知育に対する意識の傾向は？
妊娠中や産後すぐから知育を意識し始めた人が約6割に上り、早期から関心が高いことが分かりました。
保護者が子どもに伸ばしてあげたい能力は？
「コミュニケーション能力（87.2%）」や「自己肯定力（79.2%）」が上位に挙がっています。