[Matsuya] The popular "Umatoma" finally unites! "Umatoma Cheese Gyumeshi" to be released
Matsuya will release a new menu item, "Umatoma Cheese Gyumeshi," combining its popular "Umatoma" sauce with gyumeshi and rich cheese, starting April 7, 2026.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1457h 59m after Published)
Matsuya Foods (Headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling "Umatoma Cheese Gyumeshi" at "Matsuya," which offers gyumeshi, curry, set meals, and other donburi, from 10:00 AM on Tuesday, April 7, 2026.

■ A bowl combining "Gyumeshi" with rich, melty cheese and Umatoma sauce.
The true essence of Umatoma: an addictive deliciousness where the punch of garlic and the acidity of tomato intertwine.
The flavor of Matsuya's immensely popular menu item, "Umatoma," is finally making its debut in collaboration with "Gyumeshi." This appetizing bowl features gyumeshi generously topped with rich, melty cheese, boldly drizzled with Umatoma sauce. The Umatoma sauce intertwines with the gyumeshi meat and cheese, creating an irresistible deliciousness that makes you unable to stop eating after just one bite. Experience the long-awaited combination menu, where the strong umami of garlic and the refreshing acidity of tomato spread, creating a rich harmony. Don't miss this opportunity to savor it.

Product Name Umatoma Cheese Gyumeshi Small Size 660 yen
Umatoma Cheese Gyumeshi 690 yen
Umatoma Cheese Gyumeshi Large Meat Portion 860 yen
Umatoma Cheese Gyumeshi Large Size 910 yen
Umatoma Cheese Gyumeshi Extra Large Size 1,090 yen
*Prices include tax.
*Takeout is available. For takeout, miso soup requires an additional charge.
*Shareholder benefit tickets can be used for the above menu items.
Release Date From 10:00 AM on Tuesday, April 7, 2026 ~
Target Stores Matsuya stores nationwide, excluding some locations
*Please contact the stores directly for sales status.
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FAQ
When will the "Umatoma Cheese Gyumeshi" be available?
It will be available from April 7, 2026 (Tuesday) at 10:00 AM at Matsuya stores nationwide (excluding some locations).
What are the features of this new menu item?
It combines Matsuya's popular "Umatoma Sauce" with gyumeshi and plenty of rich, melty cheese, featuring a punch of garlic and the refreshing acidity of tomato, making it an appetizing dish.
Is takeout available for this item?
Yes, takeout is available. However, if you take it out, miso soup will require an additional charge.