[Matsuya] The Highly Popular 'Uma Toma' Finally Joins Forces! Launch of the 'Uma Toma Cheese Beef Bowl'

Key facts

  • [Matsuya] The Highly Popular 'Uma Toma' Finally Joins Forces! Launch of the 'Uma Toma Cheese Beef Bowl'
  • Matsuya Foods will launch the new 'Uma Toma Cheese Beef Bowl' on April 7, 2026. It combines their classic beef bowl with rich cheese and their popular garlic tomato sauce.
  • Source: PR Times
  • Date: April 2, 2026

Direct answer

Matsuya Foods will launch the new 'Uma Toma Cheese Beef Bowl' on April 7, 2026. It combines their classic beef bowl with rich cheese and their popular garlic tomato sauce.

Citation
[Matsuya] The Highly Popular 'Uma Toma' Finally Joins Forces! Launch of the 'Uma Toma Cheese Beef Bowl' (April 2, 2026), PR Times
Source
PR Times
Date
April 2, 2026
Matsuya Foods will launch the new 'Uma Toma Cheese Beef Bowl' on April 7, 2026. It combines their classic beef bowl with rich cheese and their popular garlic tomato sauce.
新製品NQ 76/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 19:00
  • 🔍 Collected: April 2, 2026 at 14:31
  • 🤖 AI Analyzed: April 21, 2026 at 06:51 (448h 20m after Collected)
Matsuya Foods Co., Ltd. (Headquarters: Musashino, Tokyo; President: Kazutoshi Kawarabuki) announces the launch of the 'Uma Toma Cheese Beef Bowl' at Matsuya restaurants—known for beef bowls, curry, set meals, and other rice bowls—starting at 10:00 AM on Tuesday, April 7, 2026.

■ A bowl combining 'Beef Bowl' with rich, melting cheese and Uma Toma sauce.
An addictive taste where the thrill of Uma Toma, the punch of garlic, and the acidity of tomato intertwine.

The taste of Matsuya's highly popular 'Uma Toma' (Umami Tomato) finally makes its appearance in collaboration with the 'Beef Bowl'. It is an appetizing bowl consisting of the beef bowl generously topped with rich, melting cheese and boldly smothered in Uma Toma sauce. The Uma Toma sauce thoroughly mixes with the beef and cheese, finishing it into an irresistible taste that you won't be able to stop eating after one bite. Please take this opportunity to enjoy the long-awaited fusion menu, where the strong umami of garlic and the refreshing acidity of tomatoes spread to create a rich harmony.

Product Details
Product Name:
Uma Toma Cheese Beef Bowl Small: 660 yen
Uma Toma Cheese Beef Bowl Regular: 690 yen
Uma Toma Cheese Beef Bowl Extra Meat: 860 yen
Uma Toma Cheese Beef Bowl Large: 910 yen
Uma Toma Cheese Beef Bowl Extra Large: 1,090 yen
* Prices include tax.
* Available for takeout. For takeout, miso soup requires a separate fee.
* Shareholder complimentary tickets can be used for the above menu items.

Release Date: Tuesday, April 7, 2026, from 10:00 AM

Target Stores: Matsuya stores nationwide, excluding some locations
* Please contact stores directly regarding sales availability.

▶▶ Check for special deals
◎ Delivering great coupons! Also order through 'Matsuben Net' for convenient pre-ordering! 'Matsuya Foods Official App'

FAQ

What is the name of the company launching the new Uma Toma Cheese Beef Bowl and where is its headquarters located?

Matsuya Foods Co., Ltd. is launching the Uma Toma Cheese Beef Bowl, and its headquarters is located in Musashino, Tokyo.

When and at what time will the Uma Toma Cheese Beef Bowl become available at Matsuya restaurants nationwide?

The Uma Toma Cheese Beef Bowl will be available starting at 10:00 AM on Tuesday, April 7, 2026, at Matsuya stores across Japan.

What are the price points for the different sizes of the Uma Toma Cheese Beef Bowl, including the Extra Large option?

The Uma Toma Cheese Beef Bowl costs 660 yen for Small, 690 yen for Regular, 860 yen for Extra Meat, 910 yen for Large, and 1,090 yen for Extra Large, all including tax.

What are the key flavor components of the Uma Toma Cheese Beef Bowl and how do they combine in the dish?

The Uma Toma Cheese Beef Bowl combines the umami of garlic, the acidity of tomatoes, and rich melting cheese, all blended with Uma Toma sauce and beef for an irresistible taste.

Are shareholder complimentary tickets valid for the Uma Toma Cheese Beef Bowl and is takeout service available for this product?

Yes, shareholder complimentary tickets can be used for the Uma Toma Cheese Beef Bowl, and the product is available for takeout with miso soup requiring an additional fee.