Matsuya Ginza Hosts 'GINZA no Hyakusankai' with 3,000 Umbrellas
Matsuya will hold its traditional 'GINZA no Hyakusankai' fair starting May 27, featuring 3,000 umbrellas, with a focus on parasols and versatile models to meet increasing demand for heat protection.
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- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 25, 2026 at 11:38 (6 min after Collected)
## Matsuya Ginza Hosts 'GINZA no Hyakusankai' with 3,000 Umbrellas
Matsuya Ginza will hold its traditional fair, 'GINZA no Hyakusankai,' at the Space of Ginza on the 1st floor from Wednesday, May 27 to Tuesday, June 16, for the first time in two years. The fair will feature twice as many parasols as rain umbrellas, addressing the growing demand for heat protection.
From 100% blackout parasols to luxury umbrellas priced over 200,000 yen, the event brings together a diverse collection from around the world.
Event Overview:
- Duration: May 27 - June 16, 2026 (21 days)
- Location: Matsuya Ginza, 1st Floor, Space of Ginza
- Item count: Approx. 3,000
- Composition: 60% parasols/versatile, 30% rain umbrellas, 10% raincoats
- Price range: 9,000 - 200,000 yen (Median: ~20,000 yen)
Demand for umbrellas has shifted from 'rain protection' to 'lifesaving heat protection equipment' due to record heatwaves. Sales of versatile umbrellas at Matsuya Ginza from March to May were 140% compared to the previous year.
Key Featured Items:
- Brao: Summer Shield Sp Parasol (16,500 yen) - 100% light/UV blocking.
- Fukui Yoshigasa: 'Fuji Tsumugi' Parasol (220,000 yen) - Limited edition silk/carbon fiber.
- DiCesare Designs: 'Parashell Disco' (132,000 yen) - Decorative sequined shell design.
- Nuts: 'Vintage Fabric Parasol' (31,900 yen) - Handmade vintage fabric.
Artisans from Fukui Yoshigasa will provide maintenance demonstrations and repair services based on umbrella 'charts' throughout the event.
Matsuya Ginza will hold its traditional fair, 'GINZA no Hyakusankai,' at the Space of Ginza on the 1st floor from Wednesday, May 27 to Tuesday, June 16, for the first time in two years. The fair will feature twice as many parasols as rain umbrellas, addressing the growing demand for heat protection.
From 100% blackout parasols to luxury umbrellas priced over 200,000 yen, the event brings together a diverse collection from around the world.
Event Overview:
- Duration: May 27 - June 16, 2026 (21 days)
- Location: Matsuya Ginza, 1st Floor, Space of Ginza
- Item count: Approx. 3,000
- Composition: 60% parasols/versatile, 30% rain umbrellas, 10% raincoats
- Price range: 9,000 - 200,000 yen (Median: ~20,000 yen)
Demand for umbrellas has shifted from 'rain protection' to 'lifesaving heat protection equipment' due to record heatwaves. Sales of versatile umbrellas at Matsuya Ginza from March to May were 140% compared to the previous year.
Key Featured Items:
- Brao: Summer Shield Sp Parasol (16,500 yen) - 100% light/UV blocking.
- Fukui Yoshigasa: 'Fuji Tsumugi' Parasol (220,000 yen) - Limited edition silk/carbon fiber.
- DiCesare Designs: 'Parashell Disco' (132,000 yen) - Decorative sequined shell design.
- Nuts: 'Vintage Fabric Parasol' (31,900 yen) - Handmade vintage fabric.
Artisans from Fukui Yoshigasa will provide maintenance demonstrations and repair services based on umbrella 'charts' throughout the event.
FAQ
GINZAの百傘会はいつ開催されますか？
2026年5月27日（水）から6月16日（火）までの21日間開催されます。
どこで開催されますか？
松屋銀座1階のスペース・オブ・ギンザで開催されます。
傘は何本用意されていますか？
在庫分を含め、約3,000本が用意されています。
高級傘のメンテナンスはできますか？
5月27日から6月10日まで、福井洋傘の職人が修理メンテナンスの実演を行い、お見積りや修理の相談を受け付けます。
晴雨兼用傘の需要は変化していますか？
近年の記録的な猛暑により、需要が前年比140％を記録するなど急増しており、雨を凌ぐ道具から「持ち歩くシェルター」へと変化しています。