SHIRUKOTTE Opens 2nd Store in Okazaki: The New 'Gift & Cafe' Concept Evolves Further
Matsunaga Seika is opening the second store of its 'SHIRUKOTTE' brand, which combines gifts and a cafe, in Okazaki City on April 3, 2026.
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- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:02
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Matsunaga Seika Co., Ltd. (President & Representative Director: Kunihiro Matsunaga) will grand open 'SHIRUKOTTE Okazaki', the second store of its new business format brand 'SHIRUKOTTE' that fuses gifts and a cafe, on Friday, April 3, 2026.
Following the success of the first store, the Komaki flagship store, which has become a popular destination visited by 86,000 people annually, the decision was made to open a store in Okazaki City.
### ■ What is SHIRUKOTTE?
It is a brand aiming to be loved by locals for a long time by inheriting the mindset of 'Shiruko Sand'.
It is a coined word combining SHIRU (to know / Shiruko Sand) and KOTTE (pinecone, representing the 'Matsu' in Matsunaga Seika). It offers a cafe space where you can relax, along with Japanese-Western eclectic gift sweets that inherit the 'spirit' of Shiruko Sand.
* 'Shiruko Sand' itself is not sold here.
[Features of SHIRUKOTTE Okazaki Store]
### 1. Numerous Limited Items Introduced
- Okazaki store exclusive sweets and baked goods
- Limited-edition tin with an original illustration by popular designer 'killdisco'
- A vast lineup of premium sweets perfect for gifts
(Note: The image caption mentions 'Spice Cookie Tin 2,538 yen (tax included)')
Following the success of the first store, the Komaki flagship store, which has become a popular destination visited by 86,000 people annually, the decision was made to open a store in Okazaki City.
### ■ What is SHIRUKOTTE?
It is a brand aiming to be loved by locals for a long time by inheriting the mindset of 'Shiruko Sand'.
It is a coined word combining SHIRU (to know / Shiruko Sand) and KOTTE (pinecone, representing the 'Matsu' in Matsunaga Seika). It offers a cafe space where you can relax, along with Japanese-Western eclectic gift sweets that inherit the 'spirit' of Shiruko Sand.
* 'Shiruko Sand' itself is not sold here.
[Features of SHIRUKOTTE Okazaki Store]
### 1. Numerous Limited Items Introduced
- Okazaki store exclusive sweets and baked goods
- Limited-edition tin with an original illustration by popular designer 'killdisco'
- A vast lineup of premium sweets perfect for gifts
(Note: The image caption mentions 'Spice Cookie Tin 2,538 yen (tax included)')