Development of a Permanent Food Truck Park Utilizing the San-in Godo Bank Head Office Parking Lot

Matsukuru Co., Ltd. (Headquarters: 53-6 Uo-machi, Matsue City, Shimane Prefecture; Representative Director: Yoshihito Nakao), an urban regeneration corporation, is pleased to announce that it has entered into a land lease agreement (20-year term) with The San-in Godo Bank, Ltd. (Headquarters: 10 Uo-machi, Matsue City, Shimane Prefecture; President: Hiroshi Yoshikawa). The agreement will allow for the development of a permanent "Food Truck Park" utilizing a portion (approximately 100 tsubo) of the San-in Godo Bank head office parking lot located at 18 Shirakata-honmachi, Matsue City.

This project is an initiative undertaken in our capacity as an urban regeneration corporation, with the goal of creating sustainable vitality in the central urban area of Matsue City.

■ Project Overview

・Location: 18 Shirakata-honmachi, Matsue City

・Contract Type: Land lease agreement (20-year term)

・Development Details: Permanent park for 4 food trucks

・Opening Date: May 23, 2026 (Saturday) at 16:45 (scheduled)

An opening ceremony is planned to coincide with the Matsue Saturday Night Market.

・Business Hours: Generally open 365 days a year, 11:00–20:00

・Estimated Annual Visitors: Approximately 50,000 people

■ Project Features

1. Daily Vitality Creation Model

・Rather than an event-based approach, this creates a "daily vitality hub" that operates 365 days a year.

・Generates continuous foot traffic during lunch and dinner hours.

2. Low-Investment, High-Turnover Urban Regeneration

・Utilizing food trucks (mobile shops) allows for flexible operations while keeping initial investment low.

・Creates new business opportunities for local entrepreneurs.

3. A Nationally Advanced Model Through Collaboration with Financial Institutions

・The long-term utilization of a regional bank's head office parking lot for a permanent project operated by an urban regeneration corporation is an extremely advanced initiative on a national scale.

■ Background

While the Shirakata area in central Matsue is a historic commercial district, it faces challenges such as population decline and an increase in vacant lots and storefronts. This project aims to improve the value of the area by:

・Improving pedestrian circulation

・Extending visitor stay times

・Creating consumption opportunities

・Promoting visits from younger generations and families

■ Future Outlook

Using this food truck park as a starting point, we will develop:

・Collaborative measures with surrounding shops

・Creation of a nighttime economy

・Integration with local events

・Promotion of new store openings in the Shirakata area by acting as an incubator for food and retail businesses

Through these efforts, we will build a sustainable model for the central urban area.

■ Representative Comment

"This project is a challenge unprecedented in Japan: transforming a space that was previously a static parking lot for a regional bank's head office into a place where people gather and move, over a long-term period of 20 years. We will create a flow of people throughout the day in the Shirakata area, generating lively food-based activity during the day and warm, social time illuminated by lights at night. Through this initiative, we will share a sustainable model for revitalizing central urban areas."