Limited Edition from PB "nake" Specializing in "Totonoe Makeup": New Tone-Up UV Primer to Correct Skin Redness Now Available

MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Kiyoo Matsumoto), which operates over 3,600 drugstores and pharmacies in all 47 prefectures of Japan and 98 stores in 6 areas mainly in Asia (as of the end of December 2025) under the group philosophy of "creating future common sense and changing people's lives," announced the limited quantity release of "nake Cooling Color Primer" on May 11 (Monday). This new product is a limited edition from the "nake" cosmetics series, a private brand specializing in "Totonoe Makeup" that brings users closer to their "ideal bare face"*1. It will be available at Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and on their official online store. ■ Development Background In response to recent intense heat, nake, which aims to bring users closer to their "ideal bare face"*1, is launching the "nake Cooling Color Primer," a cooling*2 gel. Its sherbet blue color helps to create a bright, translucent*1 complexion. 【Product Features】 ● "Nake Time" made comfortable: The cooling*2 gel provides a pleasant, fresh, and dewy finish. ● Corrects redness*1 and evens out skin tone. The blue color enhances translucency*1. ● High UV protection with SPF50+ PA++++ prevents sun-induced spots and freckles. ● Contains skincare ingredients*3 and a non-comedogenic formula*4, helping to condition the skin while wearing makeup. ● Easily removed with face wash. ■ About the New Product Sales Area: Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and official online store. nake Cooling Color Primer A cooling*2 gel that beats the heat. Its sherbet blue color corrects redness and creates a bright, translucent*1 complexion. Volume: 30g Price: 1,760 yen (tax included) Release Date: May 11, 2026 (Monday) *1 Due to makeup effect *2 Refers to a cool sensation during use *3 Plant-derived ceramide ★1, collagen, plant-derived squalane, Centella asiatica extract, aloe extract, coix seed extract (all moisturizing ingredients) ★1: Sphingoglycolipid *4 Non-comedogenic tested. This does not mean that comedones (acne-causing factors) will not occur in all individuals. ■ What is nake? "nake" is a private brand jointly developed by MatsukiyoCocokara & Co. and cosmetic manufacturer Isehan Co., Ltd. Based on the concept of "more than skincare, less than makeup," it offers a cosmetics series specializing in "Totonoe Makeup" that enhances the skin's natural texture while bringing users closer to their "ideal bare face"*. The product lineup includes primers, concealers, face powders, eyebrow pencils, eyebrow mascaras, eyebrow concealers, lip balms, highlighters, shading products, liquid blushes, and eyelash serums. Including this limited edition, a total of 18 products will be available. Ota Kagaya was appointed as ambassador in March 2026. Leveraging his natural yet strong beauty and charm that transcends gender boundaries, he will help communicate the brand's appeal. *Due to makeup effect Toll-free number: 0120-845-533 Reception hours: 9:00-22:00 (open all year round)