MatsukiyoCocokara & Co. x Asahi Group Foods Jointly Develop New Diet & Daily Care Brand "SPICA"
MatsukiyoCocokara & Co. and Asahi Group Foods have jointly developed a new diet and daily care brand, "SPICA." Six products, including shakes and supplements containing the unique "yeast cell wall" ingredient, will be available from May 11.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 07:50 (21h 18m after Collected)
MatsukiyoCocokara & Co. (Head office: Bunkyo-ku, Tokyo; President and Representative Director: Kiyoo Matsumoto), which operates over 3,600 drugstores and dispensing pharmacies across all 47 prefectures of Japan and 98 stores (as of end of December 2025) in 6 areas mainly in Asia overseas, with the group philosophy of "creating the common sense of the future and changing people's lives," will launch "SPICA," a new independent private brand developed jointly with Asahi Group Foods Co., Ltd. (Head office: Sumida-ku, Tokyo; President and Representative Director: Hiroshi Kawahara). As the initial lineup, six products, including shakes and supplements using the proprietary ingredient "yeast cell wall," which Asahi Group has researched for many years, will be sold from May 11 (Monday) at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores). Pre-sales will begin on May 9 (Saturday) at their official online store.
■ MatsukiyoCocokara x Asahi Group Foods team up to launch new brand "SPICA"
"SPICA" is MatsukiyoCocokara & Co.'s first independent private brand in health foods, a new diet and daily care brand born from the joint development with Asahi Group Foods.
By combining our analytical and marketing capabilities, derived from consumer needs analysis based on over 160 million customer touchpoints, with Asahi Group Foods' material research and product development capabilities, we have realized products that are easy to incorporate into daily life and continue using. The brand name "SPICA" comes from the brightest star in the constellation Virgo. It symbolizes the positivity to move towards a "sparkling me" and the lightness that comfortably blends into everyday life.
■ "Diet Support Beauty Items" with proprietary "yeast cell wall" for "care while becoming beautiful"
"SPICA" will offer products that meet needs such as "I don't want to restrict my diet" and "I want to easily incorporate it into my daily life," amidst growing interest in "effortless dieting" that balances health and beauty.
The lineup includes six products to choose from according to lifestyle, such as shakes that can be taken as meal support, chewable supplements that can be easily ingested without water, and supplements recommended before bedtime.
All products contain the proprietary ingredient "yeast cell wall," which Asahi Group has researched for many years. It is an ingredient rich in protein and dietary fiber, supporting body creation.
Furthermore, the utilization of yeast cell walls is an upcycling initiative that leverages by-products from the yeast extract manufacturing process for new value. We plan to add pasta-type products this autumn.
■ About Asahi Yeast Science Project
The Asahi Yeast Science Project is a project that contributes to solving daily health issues and social problems through the power of yeast. We are committed to disseminating information on yeast initiatives that benefit people's health and supporting customers' rich "today."
(https://www.asahi-gf.co.jp/enjoy/asahi-yeast-science-project/)
【Features of SPICA】
● Easy to choose according to the scene and incorporate into lifestyle
Supplements are designed to be easily incorporated according to daily life scenes, such as during the day, before bathing, or before bedtime.
● "Yeast cell wall" + beauty ingredients
In addition to "yeast cell wall," which is rich in protein and dietary fiber, it also contains beauty-supporting ingredients such as vitamins, lactic acid bacteria, and placenta.
● Package design that lifts your spirits
Adopts a light and sophisticated package design that makes you feel natural and positive.
■ About each product
Sales begin on May 11 (Monday) at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores), and pre-sales begin on May 9 (Saturday) at their official online store.
【Diet Support Shake*】
*Shakes that supplement nutrients often lacking during a diet
Contains 20g protein*, 9,000mg dietary fiber*, 5,000mg yeast cell wall powder*, vitamins B1, B2, B6, B12, vitamin C, iron, plus beauty ingredients such as placenta and lactic acid bacteria. Easy to make quickly and drink quickly without hassle. A powdered shake designed with a beauty concept, delicious and easy to continue. Also recommended for nutritional support during dieting.
*Per one serving (44g) of the recommended plan
SPICA Satisfying Shake Fragrant Almond Latte
Almond latte flavor with a fragrant almond aroma and gentle sweetness.
Finished with a satisfying deliciousness.
Price: 2,678 yen (tax included) Volume: 264g (6-12 servings)
SPICA Satisfying Shake
■ MatsukiyoCocokara x Asahi Group Foods team up to launch new brand "SPICA"
"SPICA" is MatsukiyoCocokara & Co.'s first independent private brand in health foods, a new diet and daily care brand born from the joint development with Asahi Group Foods.
By combining our analytical and marketing capabilities, derived from consumer needs analysis based on over 160 million customer touchpoints, with Asahi Group Foods' material research and product development capabilities, we have realized products that are easy to incorporate into daily life and continue using. The brand name "SPICA" comes from the brightest star in the constellation Virgo. It symbolizes the positivity to move towards a "sparkling me" and the lightness that comfortably blends into everyday life.
■ "Diet Support Beauty Items" with proprietary "yeast cell wall" for "care while becoming beautiful"
"SPICA" will offer products that meet needs such as "I don't want to restrict my diet" and "I want to easily incorporate it into my daily life," amidst growing interest in "effortless dieting" that balances health and beauty.
The lineup includes six products to choose from according to lifestyle, such as shakes that can be taken as meal support, chewable supplements that can be easily ingested without water, and supplements recommended before bedtime.
All products contain the proprietary ingredient "yeast cell wall," which Asahi Group has researched for many years. It is an ingredient rich in protein and dietary fiber, supporting body creation.
Furthermore, the utilization of yeast cell walls is an upcycling initiative that leverages by-products from the yeast extract manufacturing process for new value. We plan to add pasta-type products this autumn.
■ About Asahi Yeast Science Project
The Asahi Yeast Science Project is a project that contributes to solving daily health issues and social problems through the power of yeast. We are committed to disseminating information on yeast initiatives that benefit people's health and supporting customers' rich "today."
(https://www.asahi-gf.co.jp/enjoy/asahi-yeast-science-project/)
【Features of SPICA】
● Easy to choose according to the scene and incorporate into lifestyle
Supplements are designed to be easily incorporated according to daily life scenes, such as during the day, before bathing, or before bedtime.
● "Yeast cell wall" + beauty ingredients
In addition to "yeast cell wall," which is rich in protein and dietary fiber, it also contains beauty-supporting ingredients such as vitamins, lactic acid bacteria, and placenta.
● Package design that lifts your spirits
Adopts a light and sophisticated package design that makes you feel natural and positive.
■ About each product
Sales begin on May 11 (Monday) at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores), and pre-sales begin on May 9 (Saturday) at their official online store.
【Diet Support Shake*】
*Shakes that supplement nutrients often lacking during a diet
Contains 20g protein*, 9,000mg dietary fiber*, 5,000mg yeast cell wall powder*, vitamins B1, B2, B6, B12, vitamin C, iron, plus beauty ingredients such as placenta and lactic acid bacteria. Easy to make quickly and drink quickly without hassle. A powdered shake designed with a beauty concept, delicious and easy to continue. Also recommended for nutritional support during dieting.
*Per one serving (44g) of the recommended plan
SPICA Satisfying Shake Fragrant Almond Latte
Almond latte flavor with a fragrant almond aroma and gentle sweetness.
Finished with a satisfying deliciousness.
Price: 2,678 yen (tax included) Volume: 264g (6-12 servings)
SPICA Satisfying Shake