matsukiyo LAB's popular 'sugar-off' series undergoes full renewal, new low-carb snack brand 'LOCABOTIER' with beauty ingredients launched

MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Kiyoo Matsumoto), which operates over 3,600 drugstores and dispensing pharmacies in all 47 prefectures of Japan and 98 stores in 6 areas mainly in Asia overseas (as of the end of December 2025) under the group philosophy of "creating future common sense and changing people's lives," will sequentially renew the popular "Sustainable Locabo Line" series of matsukiyo LAB, which supports a low-carb lifestyle, into a new brand "LOCABOTIER" that combines sugar-off properties with beauty ingredients. ■Popular sugar-off snack series undergoes its first renewal with beauty ingredients The brand name "LOCABOTIER" is a coined word combining "Locabo" (appropriate sugar intake) and "Beautier" (beauty), and will be renewed as a new sensation low-carb snack series aiming to balance beauty and health*. For four years, the "Sustainable Locabo Line" has been well-received by many customers with its concept of pursuing the "optimal point of deliciousness" while being conscious of sugar-off to support a sustainable low-carb life. This time, it has been renewed into a new brand that not only suppresses sugar but also caters to beauty-conscious individuals, incorporating beauty ingredients such as Vitamin E, polyphenols, and lactic acid bacteria. The new brand uses carefully selected ingredients such as whole grains and large nuts to achieve a satisfying taste while suppressing sugar. Furthermore, the packaging adopts a matte material and colorful design, pursuing a sense of luxury and approachability that makes one want to pick it up. 【Features of matsukiyo LAB LOCABOTIER】 ●Pursuing the "optimal point of deliciousness" that satisfies even with sugar-off Achieves a satisfying taste, texture, and aroma through manufacturing methods tailored to each ingredient for baked goods and chocolate nuts. ●Balances beauty and health* with beauty ingredients Supports a guilt-free snack habit with beauty ingredients such as Vitamin E, polyphenols, and lactic acid bacteria. ●Packaging that balances luxury and approachability From a natural-looking package design, a matte package material is adopted, and the design is also particular about the overall unity and visibility of the series. *For health maintenance purposes ■LOCABOTIER series *Includes items that will be sequentially switched from existing products. Free Dial: 0120-845-533 Reception hours 9:00-22:00 (Open all year round)