Medicated Skincare Line Launches from the Popular 'Hirumenoid Series': Lotion, Emulsion, and Creamy Balm
MatsukiyoCocokara & Co. will launch a new medicated skincare line (lotion, emulsion, creamy balm) under its popular 'Hirumenoid Series' on April 11th. Formulated with heparinoid, it treats dryness and rough skin.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:30
- 🔍 Collected: April 7, 2026 at 16:00
- 🤖 AI Analyzed: April 20, 2026 at 21:23 (317h 22m after Collected)
MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President: Kiyoo Matsumoto), which operates over 3,600 drugstores and dispensing pharmacies across all 47 prefectures in Japan and 98 stores in 6 areas overseas, mainly in Asia (as of the end of December 2025), under the group philosophy of "Creating the common sense of the future and changing people's lives," will launch medicated skincare items—a lotion, an emulsion, and a creamy balm—from the popular 'Hirumenoid Series' starting Saturday, April 11th, at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and its online store.
*1 Rough skin accompanied by redness
■ Medicated skincare for daily care joins the 'matsukiyo Hirumenoid' beauty line
The pharmaceutical 'Hirumenoid Series' has been popular since its launch as a product containing the water-retaining active ingredient 'heparinoid,' which is the same ingredient used in medical treatments. In response to the demand for cosmetic use, we have also developed a beauty line of quasi-drugs. Now, as the third installment, we are launching the series' first three medicated basic skincare items.
The new lotion, emulsion, and creamy balm focus on rough skin accompanied by redness, achieving a unique formulation that blends two active ingredients: the moisturizing ingredient 'heparinoid' and the anti-inflammatory ingredient 'dipotassium glycyrrhizate,' along with 'sodium guaiazulene sulfonate (a wetting agent).' It is a quasi-drug skincare product aiming to approach the root causes of rough skin through daily skincare, rather than temporarily concealing redness and rough skin with makeup.
In addition to using them as a complete line, you can use them separately depending on your skin condition and concerns such as dryness—using the lotion and emulsion for the entire face, and the balm for targeted spot care.
We will continue to expand our lineup to support our customers' healthy skin.
[Product Features]
- A unique formulation blending two active ingredients: 'heparinoid' for moisturizing effects and 'dipotassium glycyrrhizate' to prevent rough skin (anti-inflammatory), along with 'sodium guaiazulene sulfonate (wetting agent)'.
- Cares for dryness and rough skin accompanied by redness through daily skincare.
- Fragrance-free and alcohol (ethanol)-free. Allergy tested, stinging (skin irritation sensation) tested, and patch tested by individuals with sensitive skin.
*This does not guarantee that allergies, skin irritation, or stinging sensations will not occur in everyone.
- Can be used selectively depending on concerns like dryness: lotion and emulsion for redness associated with rough skin on the entire face, and creamy balm for localized redness and rough skin.
- Thick lotion / smooth emulsion...
*1 Rough skin accompanied by redness
■ Medicated skincare for daily care joins the 'matsukiyo Hirumenoid' beauty line
The pharmaceutical 'Hirumenoid Series' has been popular since its launch as a product containing the water-retaining active ingredient 'heparinoid,' which is the same ingredient used in medical treatments. In response to the demand for cosmetic use, we have also developed a beauty line of quasi-drugs. Now, as the third installment, we are launching the series' first three medicated basic skincare items.
The new lotion, emulsion, and creamy balm focus on rough skin accompanied by redness, achieving a unique formulation that blends two active ingredients: the moisturizing ingredient 'heparinoid' and the anti-inflammatory ingredient 'dipotassium glycyrrhizate,' along with 'sodium guaiazulene sulfonate (a wetting agent).' It is a quasi-drug skincare product aiming to approach the root causes of rough skin through daily skincare, rather than temporarily concealing redness and rough skin with makeup.
In addition to using them as a complete line, you can use them separately depending on your skin condition and concerns such as dryness—using the lotion and emulsion for the entire face, and the balm for targeted spot care.
We will continue to expand our lineup to support our customers' healthy skin.
[Product Features]
- A unique formulation blending two active ingredients: 'heparinoid' for moisturizing effects and 'dipotassium glycyrrhizate' to prevent rough skin (anti-inflammatory), along with 'sodium guaiazulene sulfonate (wetting agent)'.
- Cares for dryness and rough skin accompanied by redness through daily skincare.
- Fragrance-free and alcohol (ethanol)-free. Allergy tested, stinging (skin irritation sensation) tested, and patch tested by individuals with sensitive skin.
*This does not guarantee that allergies, skin irritation, or stinging sensations will not occur in everyone.
- Can be used selectively depending on concerns like dryness: lotion and emulsion for redness associated with rough skin on the entire face, and creamy balm for localized redness and rough skin.
- Thick lotion / smooth emulsion...