New "matsukiyo Femrisa Clear Balance Shield Mousse" Foam Wash, Designed to Address Women's Concerns, Launched by Femcare Brand "matsukiyo FEMRISA"

Matsukiyo Cocokara & Company (Headquarters: Bunkyo-ku, Tokyo; President and Representative Director: Kiyoo Matsumoto), which operates over 3,600 drugstores and pharmacies in all 47 prefectures of Japan and 98 stores in 6 areas, mainly in Asia, overseas (as of the end of December 2025), with the group philosophy of "Creating the common sense of the future and changing people's lives," will launch a new quasi-drug product, "matsukiyo Femrisa Clear Balance Shield Mousse (Sales Name: Medicated Cleanser MI)," from the brand "matsukiyo FEMRISA," which supports women's unique physical and mental concerns, starting April 11 (Saturday) at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and their own online store. ■An Antibacterial Foam Wash Appears, Balancing "Causative Bacteria Care" and "Gentleness" to Address Concerns in Women's VIO Zone In recent years, various concerns have arisen regarding the VIO zone, such as odor, dampness, and dryness. To address these female concerns, the "matsukiyo FEMRISA" brand was born from the desire for femcare products to naturally integrate into daily life and support women's smiles and activities, and it boasts the No. 1 sales in the femcare category for delicate zone beauty care products*¹. Now, a new product, "matsukiyo Femrisa Clear Balance Shield Mousse (quasi-drug)," is being launched from "matsukiyo FEMRISA," which can be used in accordance with one's own VIO zone concerns. This product features a formula designed to balance "approach to causative bacteria" and "gentleness." With a double formulation combining the antifungal (anti-mold) ingredient miconazole nitrate and the antibacterial ingredient isopropyl methylphenol, it addresses the causes of problems like odor and dampness, keeping the skin clean. Furthermore, it considers dryness after washing and contains moisturizing ingredients such as niacinamide*². Based on amino acid-based cleansing ingredients, it achieves both rich lathering and high moisturizing power, gently cleansing delicate skin. Being a foam type and fragrance-free, it is an easy-to-incorporate femcare item for daily care. ■Product Features ●Double antibacterial formulation that washes away odor and causative bacteria ●Highly moisturizing formulation containing moisturizing ingredients such as niacinamide*², traditional Japanese and Chinese plant extracts*³, and vitamin C derivative*⁴ ●Fragrance-free design, easy to use for those sensitive to irritation or fragrance ●Foam type that does not require lathering, easy to incorporate into daily care ●Pale color packaging that is easy for femcare beginners to pick up matsukiyo Femrisa Clear Balance Shield Mousse [Quasi-drug] Sales Name: Medicated Cleanser MI Main product: ¥2,178 (tax included) / 300ml Refill: ¥1,628 (tax included) / 300ml Fragrance: Fragrance-free Release Date: April 11, 2026 (Saturday) Sales Area: Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and own online store ■Femrisa Cleansing Items Including this new product, Femrisa's cleansing items lineup consists of 3 types in total. You can choose the item that suits you best according to your concerns, preferred texture, and fragrance. [Image: Clear Balance Shield Mousse] [Image: Luminous Silky Gel] [Image: Protective Moist Mousse] | Product Name | Sales Name | Form | Features | Beauty Ingredients | Fragrance | Price/Volume | | :--------------------------------------------- | :----------------- | :-------- | :----------------- | :------------------------------------------------------------------------------ | :----------------- | :-------------------- | | Clear Balance Shield Mousse [Quasi-drug] (NEW) | Medicated Cleanser MI | Foam Type | Causative Bacteria Care | Niacinamide*², Traditional Japanese and Chinese Plant Extracts*³ | Fragrance-free | ¥2,178 (tax incl.) / 300ml | | Luminous Silky Gel | ― | Gel Type | Dark spot/dullness care*⁵ | Liposomal Glutathione*⁶, Vitamin C Derivative*⁷, Pink Vitamin*⁸ | Sweet Peony Fragrance | ¥1,518 (tax incl.) / 300ml | | Protective Moist Mousse | ― | Foam Type | Dryness/odor care | Liposomal Glutathione*⁶, Vitamin C Derivative*⁷, Pink Vitamin*⁸ | Fresh Pear Fragrance | ¥1,650 (tax incl.) / 200ml | ■About matsukiyo FEMRISA "FEMRISA" is Matsukiyo Cocokara & Company's first private brand for femcare, dedicated to addressing women's unique concerns. It offers beauty care products aimed at achieving "smooth, mochi-like skin*⁹." The lineup is designed with a mildly acidic pH value tailored to different areas, supporting women's concerns. *¹ Sales amount actuals for October 2024 - December 2025 (internal sales). *² Nicotinamide. *³ Angelica Root Extract (1), Peony Extract, Rehmannia Root Extract, Cnidium Root Extract, Coix Seed Extract, Centella Asiatica Extract (all moisturizing ingredients). *⁴ Magnesium Ascorbyl Phosphate. *⁵ Dirt and old keratin. *⁶ Glutathione, Lecithin (skin conditioning ingredients). *⁷ Ascorbyl Palmitate, Magnesium Ascorbyl Phosphate (skin conditioning ingredients). *⁸ Cyanocobalamin (skin conditioning ingredient). *⁹ Moist and firm skin. Toll-free: 0120-845-533 Hours: 9:00 AM - 10:00 PM (Open year-round)