New "Environmentally Conscious Product Guidelines" Established with Original Eco-Logo "FACE to EARTH Mark"
MatsukiyoCocokara & Co. has established new "Environmentally Conscious Product Guidelines" to increase the ratio of its environmentally friendly private brand (PB) products. To make this clear to customers, the company will begin rolling out its unique "FACE to EARTH Mark" on its PB products, aiming to make environmentally friendly options more accessible and contribute to a sustainable society.
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- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 15m after Published)
MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kiyoo Matsumoto), operating under the group philosophy of "Creating the common sense of the future and changing people's lives," with over 3,600 drugstores and pharmacies across all 47 prefectures in Japan and 98 stores in six areas, primarily in Asia (as of the end of December 2025), has established new "Environmentally Conscious Product Guidelines" to promote environmentally friendly materials in the packaging of its private brand (PB) products and increase their proportion.
To clearly communicate to customers that a product meets the standards of these guidelines, the company will begin applying its original environmentally conscious logo, the "FACE to EARTH Mark," to its PB products.
By making environmentally friendly choices "more familiar and easier to pick up," we aim to realize a sustainable society together with our customers.
【About the FACE to EARTH Mark Application Criteria】
Based on MatsukiyoCocokara & Co.'s materiality of "Considering the Earth's Health," we have established new "FACE to EARTH Mark Application Criteria" as an initiative related to the packaging materials of our products to reduce the environmental impact of PB products throughout the entire supply chain (from product manufacturing to customer delivery).
In addition to the traditional 3Rs of environmental action—"Reduce," "Reuse," and "Recycle"—we will continue our five initiatives to protect the Earth's health by incorporating "Renewable" and "Protection."
【About the FACE to EARTH Mark】
FAQ
What is the primary purpose of the new "Environmentally Conscious Product Guidelines" established by MatsukiyoCocokara & Co.?
The primary purpose is to promote the use of environmentally friendly materials in the packaging of their private brand (PB) products and to increase the proportion of such products.
What is the name of the original eco-logo that MatsukiyoCocokara & Co. will apply to its environmentally conscious products?
The original eco-logo is called the "FACE to EARTH Mark," designed to clearly communicate to customers that a product meets the established guidelines.
What are the key principles behind the "FACE to EARTH Mark Application Criteria" established by MatsukiyoCocokara & Co.?
The criteria are based on the materiality of "Considering the Earth's Health" and aim to reduce the environmental impact of PB products throughout the entire supply chain, incorporating "Reduce," "Reuse," "Recycle," "Renewable," and "Protection."
How does MatsukiyoCocokara & Co. aim to achieve a sustainable society with its customers through these new initiatives?
They aim to realize a sustainable society together with their customers by making environmentally friendly choices "more familiar and easier to pick up" through the application of the "FACE to EARTH Mark."
What is the scope of MatsukiyoCocokara & Co.'s operations mentioned in the article, in terms of store numbers and locations?
MatsukiyoCocokara & Co. operates over 3,600 drugstores and pharmacies across all 47 prefectures in Japan and 98 stores in six areas, primarily in Asia, as of the end of December 2025.