Formulation of New "Environmentally Conscious Product Guidelines" and Unique Environmental Logo "FACE to EARTH Mark"

MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President and Representative Director: Kiyoo Matsumoto), which manages over 3,600 drugstores and pharmacies across 47 prefectures in Japan and 98 stores across six areas overseas with a focus on Asia (as of the end of December 2025) under the group philosophy of "creating future common sense and changing people's lives," has formulated new "Environmentally Conscious Product Guidelines" to advance environmental considerations in the material, container, and packaging of its private brand (PB) products, with the goal of increasing the ratio of eco-friendly PB products.

To clearly communicate to customers that products meet the criteria of these guidelines, the company will introduce its unique group environmental logo, the "FACE to EARTH Mark," and begin applying it to PB products.

By making eco-friendly actions "more familiar and accessible," the company aims to realize a sustainable society together with its customers.

[About the FACE to EARTH Mark Certification Criteria]

Based on MatsukiyoCocokara & Co.'s materiality of "Thinking about the health of the Earth," the company has newly formulated "FACE to EARTH Mark Certification Criteria" as an initiative regarding product containers and packaging materials to suppress the environmental impact of PB products throughout the entire supply chain (the product supply network from manufacturing to the customer).

In addition to the conventional environmental 3Rs of "Reduce," "Reuse," and "Recycle," the company will continue its five efforts to protect the Earth's health by incorporating "Renewable" and "Protection."

[About the FACE to EARTH Mark]

■ Concept

Based on the MatsukiyoCocokara & Co. group vision of "Making beauty and health more fun and accessible," the company has incorporated the sentiment of "making the beauty and health of the global environment more fun and accessible" through its PB products.

■ Thoughts behind the design

The design uses the form of the letter "e" from "EARTH" as a motif. It expresses the Earth, the manufacturers, and the smiles of our customers. It represents the company's sincere commitment to environmental issues and its dedication to leading toward a better life and future by working together with everyone through its products.

■ Packages with the FACE to EARTH Mark

The company will begin applying the "FACE to EARTH Mark" to PB products and will sequentially expand the range of eligible products. Furthermore, in expanding the application of the "FACE to EARTH Mark," the company will manage the mark based on evidence, such as by utilizing calculation tools for environmental indicators related to container and packaging materials and leveraging third-party organizations.

The company will continue to advance the development and provision of environmentally conscious PB products together with its manufacturers to increase the ratio of such products and contribute to resolving the group's materiality of "Thinking about the health of the Earth."

● SDGs goals the group contributes to through this initiative:

● Special Page for Environmentally Conscious PB Products

https://www.matsukiyococokara-online.com/matsukiyo/about/eco-friendly-product

● Group Integrated Report 2025

https://www.matsukiyococokara.com/sustainability/integrated_report/

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