Matsujiro no Ho Holds 'Summer Royal Jelly Campaign 2026' Offering Special Prices on Domestic Fresh Royal Jelly, Which Accounts for Less Than 1% of Domestic Distribution

Matsujiro no Ho Co., Ltd. (Headquarters: Matsusaka City, Mie Prefecture; President: Shunsuke Mizutani) will hold the 'Summer Royal Jelly Campaign 2026' for a limited time from June 10 to July 7, 2026.

While the global royal jelly market continues to expand, most royal jelly distributed in Japan is imported, with domestic products being extremely rare. Matsujiro no Ho will offer its domestically produced fresh royal jelly, which is consistently managed from collection to productization, at special limited-time prices to deliver its value to more people.

Summer Royal Jelly Campaign 2026

■ An Era Where the 'Origin' and 'Producer' of Ingredients Are Chosen

■ Background

In recent years, the health food market has come to emphasize not only 'what is included' but also 'where, by whom, and how it was made.'

Especially since 2024, amid growing interest in the safety and manufacturing background of health foods, the importance of clearly disclosing the origin of raw materials and the production process has increased.

Matsujiro no Ho, continuing its beekeeping business for over 100 years, has maintained the production of domestically produced fresh royal jelly with clearly indicated collection locations. It uses royal jelly collected from domestic beekeeping sites in Mie, Aichi, Hokkaido, and Osaka prefectures, and thoroughly manages quality from collection to bottling.

■ Features of Matsujiro no Ho's Domestically Produced Fresh Royal Jelly

The Miracle of Less Than 1% Domestic Production: 'Living Quality' Preserved by a Long-Established Store

The global royal jelly market continues to expand and is predicted to reach a $1 billion market by 2032 (CAGR 5.42%). In Japan, however, the domestic production ratio of honey and royal jelly is only about 6%. With import dependence exceeding 94%, we have entered an era where 'where, by whom, and how it is made' is being questioned.

We deliver domestically produced fresh royal jelly, of which less than 1% is distributed in Japan, using an unheated, consistent cold-temperature manufacturing method. The living nutrients brought by the bees are bottled fresh. We maintain the freshness of the 'queen bee's special food' until it reaches your hands.

Integrated Production by a Beekeeping Farm with 100 Years of History

Matsujiro no Ho manages everything from collection to bottling in-house. Collection locations are limited to domestic beekeeping sites in Mie, Aichi, Hokkaido, and Osaka prefectures (for fresh royal jelly). Each lot is inspected, and the 10-HDA content, freshness, and safety are all visualized.

Furthermore, since the red yeast rice issue, 'safety and transparency' have been emphasized in the health food market. This is why the pride of a long-established store that protects 'domestically produced fresh' products now holds value.

【Campaign Overview】

Period: June 10 (Wednesday) to July 7 (Tuesday), 2026

Target Products:

・Domestically produced fresh royal jelly 100g
・Domestically produced fresh royal jelly 150g
・Sugar-coated tablet type royal jelly supplement
・Coenzyme Q10 supplement

Royal Jelly

Sugar-coated tablet type and Coenzyme Q10

Benefit: One bottle of 'Royal Jelly Collagen Drink' will be given as a gift with the purchase of target products.

Benefit: One bottle of 'Royal Jelly Collagen Drink' will be given as a gift with the purchase of target products.

Please check here for details.

https://www.matsujiro.shop/

■ Difference Between Fresh Royal Jelly and Supplements

Matsujiro offers two types: 'fresh' and 'powdered (dried).'

Please understand the characteristics of each correctly and choose according to your purpose.

Difference between fresh royal jelly and supplements

*The supplements in each supplement set use 'dried royal jelly powder.'
The raw materials and manufacturing method differ from fresh royal jelly.

*Please check the ingredients before consumption. Those concerned about asthma or food allergies should avoid consumption. In rare cases, individuals with incompatible constitutions may experience severe allergic reactions. If this occurs, discontinue use and consult a doctor.

*The RJ Collagen Drink contains ingredients derived from fresh royal jelly.
(Please check the product page for details.)

【Future Outlook】

Matsujiro no Ho will work not only on domestic honey but also on communicating the value of domestically produced fresh royal jelly.

Through product development that ensures transparency of raw materials and makes the producer visible, we will convey the appeal of Japanese beekeeping culture and high-quality bee products to the next generation.

*Expressions based on our research and domestic distribution status

About Matsujiro no Ho Co., Ltd.

As a long-established beekeeping specialist company founded in 1912, Matsujiro no Ho Co., Ltd. has produced and sold high-quality honey and royal jelly in harmony with Japan's nature. With the corporate philosophy of 'Filling customers with smiles through bee products, gifts of nature,' we practice sustainable beekeeping by continuing to disseminate knowledge about honey and beekeeping to society, actively engage in environmental protection activities and community contributions, and contribute to future environmental conservation.

Contact Information

Matsujiro no Ho Co., Ltd.

Public Relations: Mizutani, Ono

〒515-0083 1873 Nakamachi, Matsusaka City, Mie Prefecture

TEL: 0598-26-8133

Email: media@matsujiro.co.jp

Web: https://matsujiro-global.com/jp/