Japanese-style Global Math Learning App 'Mathmaji' Receives Warm Welcome at Indonesia's 'Mid Term Fair' Education Exhibition
Mathmaji Inc. exhibited its math app 'Mathmaji' in Jakarta, Indonesia. The app was highly praised for its gamified learning and English instruction, boosting its full-scale entry into the Indonesian primary education market.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 11:58 (26 min after Collected)
Mathmaji Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yasunori Hirose), as part of its expansion into Indonesia, exhibited at the 'Mid Term Fair' education exhibition held in Jakarta on March 11. The company is pleased to announce that its 'Mathmaji' Japanese-style global math learning app was well-received. The positive evaluation of Mathmaji's features—such as acquiring English while studying math and the effectiveness of learning through gamification—provides significant momentum for full-scale entry into the Indonesian primary education market.
### About Mid Term Fair
Mid Term Fair is an education bazaar-style exhibition held on March 11 by SD Islam Al Ikhlas, a private elementary school in Jakarta, Indonesia. It coincided with the distribution of mid-term progress reports for grades 1 to 6. Various education-related bazaar tenants participated, and approximately 350 students and parents attended.
### About Mathmaji's Exhibition
Regarding its expansion into Indonesia, Mathmaji is receiving financial support from the 'W fund' managed by W Co., Ltd. (Shibuya-ku, Tokyo; Representatives: Kazuhiro Shin / Akihiro Azuma). Participation in this exhibition was part of this effort, conducted in partnership with local advertising agency Kreaz. An interactive booth was set up where visitors could experience the Mathmaji app. The following activities were conducted at the booth:
1. **Hands-on Game:** 'Mathmaji Challenge,' a competitive math game for parents and children. 99.1% of participants showed strong interest in solving the problems.
2. **Demonstrations for Parents:** Explanations of learning management functions using actual smartphone screens and videos. Booklets explaining the benefits of Mathmaji were also distributed.
3. **Novelty Distribution:** Fans and stickers were distributed to booth visitors. The cute mascot characters were well-received, and 210 pairs of parents and children showed interest.
4. **Download & Follow Benefits:** Original keychains and other rewards were provided to visitors who downloaded the app and followed social media accounts on the spot.
### Results and Future Outlook
The exhibition received positive feedback from parents and children who visited the booth. Satisfaction with the 'Mathmaji Challenge' game was particularly high, confirming that 'learning through gamification' is very effective for Indonesian children.
On the other hand, feedback from visitors also clarified challenges such as 'Indonesian language support' and 'clear alignment with the Indonesian curriculum.'
Moving forward, the company will use Facebook, which is popular among parents, as a primary marketing channel. Targeting private elementary schools as the main market, the company will proceed with product localization and accelerate full-scale market entry.
### Mathmaji's Approach
'Mathmaji,' a global math learning smartphone app, is a professional math learning tool based on Japanese curricula and teaching methods. It has already achieved over 72,000 downloads in the United States.
1. **Original Curriculum Based on Japan:** Provides an original curriculum developed to meet US and Singaporean standards based on Japanese teaching guidelines.
2. **Interactive Lessons to Promote Understanding:** Each lesson is about 5 minutes long, using diagrams and animations for clear explanations. It includes a mechanism where users input answers to questions and exercises for immediate feedback.
3. **Drills and Games to Solidify Understanding:** Drills corresponding to each lesson allow for repetitive practice. Games are also included to improve calculation speed and accuracy while having fun.
4. **Extensive Menu for Parents:** A dedicated menu allows parents to track progress and understanding by unit, supporting their child's continuous learning.
5. **Usage as English Learning Material:** Supervised by American experts with mathematical knowledge, the instruction uses grammatically correct and easy-to-understand English, allowing users to naturally learn correct English expressions used in mathematics.
### About Mid Term Fair
Mid Term Fair is an education bazaar-style exhibition held on March 11 by SD Islam Al Ikhlas, a private elementary school in Jakarta, Indonesia. It coincided with the distribution of mid-term progress reports for grades 1 to 6. Various education-related bazaar tenants participated, and approximately 350 students and parents attended.
### About Mathmaji's Exhibition
Regarding its expansion into Indonesia, Mathmaji is receiving financial support from the 'W fund' managed by W Co., Ltd. (Shibuya-ku, Tokyo; Representatives: Kazuhiro Shin / Akihiro Azuma). Participation in this exhibition was part of this effort, conducted in partnership with local advertising agency Kreaz. An interactive booth was set up where visitors could experience the Mathmaji app. The following activities were conducted at the booth:
1. **Hands-on Game:** 'Mathmaji Challenge,' a competitive math game for parents and children. 99.1% of participants showed strong interest in solving the problems.
2. **Demonstrations for Parents:** Explanations of learning management functions using actual smartphone screens and videos. Booklets explaining the benefits of Mathmaji were also distributed.
3. **Novelty Distribution:** Fans and stickers were distributed to booth visitors. The cute mascot characters were well-received, and 210 pairs of parents and children showed interest.
4. **Download & Follow Benefits:** Original keychains and other rewards were provided to visitors who downloaded the app and followed social media accounts on the spot.
### Results and Future Outlook
The exhibition received positive feedback from parents and children who visited the booth. Satisfaction with the 'Mathmaji Challenge' game was particularly high, confirming that 'learning through gamification' is very effective for Indonesian children.
On the other hand, feedback from visitors also clarified challenges such as 'Indonesian language support' and 'clear alignment with the Indonesian curriculum.'
Moving forward, the company will use Facebook, which is popular among parents, as a primary marketing channel. Targeting private elementary schools as the main market, the company will proceed with product localization and accelerate full-scale market entry.
### Mathmaji's Approach
'Mathmaji,' a global math learning smartphone app, is a professional math learning tool based on Japanese curricula and teaching methods. It has already achieved over 72,000 downloads in the United States.
1. **Original Curriculum Based on Japan:** Provides an original curriculum developed to meet US and Singaporean standards based on Japanese teaching guidelines.
2. **Interactive Lessons to Promote Understanding:** Each lesson is about 5 minutes long, using diagrams and animations for clear explanations. It includes a mechanism where users input answers to questions and exercises for immediate feedback.
3. **Drills and Games to Solidify Understanding:** Drills corresponding to each lesson allow for repetitive practice. Games are also included to improve calculation speed and accuracy while having fun.
4. **Extensive Menu for Parents:** A dedicated menu allows parents to track progress and understanding by unit, supporting their child's continuous learning.
5. **Usage as English Learning Material:** Supervised by American experts with mathematical knowledge, the instruction uses grammatically correct and easy-to-understand English, allowing users to naturally learn correct English expressions used in mathematics.