Material Launches 'Short Drama PR' Service in Partnership with Blue Square Lab

Material Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Cao Aozaki), which supports overall public relations with a focus on marketing communications, is launching a service partnership in its 'Short Drama PR' package—a vertical short drama planning and PR support service—with the 'Tategata Creative' division of Blue Square Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yoichi Mizushima), which operates 'Velvet Movies.'

This partnership centers on the production capabilities of vertical cinema, distinct from traditional buzz-focused short videos, providing a packaged communication strategy that elevates corporate branding through content emphasizing visual beauty, high-quality scripts, and expert casting.

Material has long provided PR solutions centered on storytelling. Velvet Movies is a project dedicated to 'luxury short dramas' that prioritize exceptional cinematography, scripts, and casting quality. By utilizing 'product placement' to naturally integrate brands into narratives, the project lowers the psychological barriers for viewers and enhances corporate branding.

Through this partnership, the following services will be available:

1. Production/Distribution support for luxury short drama content
- Assignment of film directors and screenwriters
- Casting of actors, creators, and influencers
- Full production cycle from scriptwriting to filming and editing

2. Formulation and execution of PR strategies centered on short dramas

Through this collaboration, the partners will move beyond mere content delivery to realize communication strategies that elevate brand messages into social movements.