Material Director Yoshikatsu Yamamura Selected for Campaign Asia-Pacific's "50 Over Fifty 2026," Recognizing Asia's Leading Leaders Aged 50+

Yoshikatsu Yamamura, Director of Material Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: So Aozaki; hereinafter: Material), a subsidiary of Material Group Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: So Aozaki; hereinafter: Material Group), which comprehensively supports clients from corporate communication to marketing communication, has been selected for Campaign Asia-Pacific's "50 Over Fifty 2026," an award recognizing Asia's leading leaders aged 50 and above. Campaign Asia-Pacific article here: https://www.campaignasia.com/article/campaign-s-over-fifty-list-2026-yoshikatsu-yamamura-material/42z2d7fnxxjcmzfbszv5v6ecd4 Yamamura is a serial entrepreneur who has pioneered new markets in Japan's digital media and advertising industries for over 20 years. Anticipating technological changes, he has opened up entirely new market categories such as mobile video, live streaming, and the VTuber economy. He has also focused on nurturing next-generation leaders, mentoring over 10 entrepreneurs and executives. He has a proven track record of leading them to achieve IPOs and sustained double-digit growth. Currently, as a Director of Material, he is committed to the development of the industry through market creation and talent development. About 50 Over Fifty 50 Over Fifty is an award conducted annually by Campaign Asia-Pacific, selecting individuals aged 50 and above in the Asia-Pacific marketing, advertising, and communications industry who continue to demonstrate innovative initiatives and strong leadership, driving the industry's development. The aim is to widely disseminate the activities of senior professionals with rich experience and knowledge, and to build an industry environment where all generations can thrive. URL: https://campaign50over50.com/ About Material Material is a brand-building company that provides corporate and marketing communication services aimed at enhancing corporate and product value, based on storytelling. We offer one-stop services including overall story design for branding and promotion planning, content planning and development, creative, casting, PR execution, crisis management, public affairs, lobbying, and digital marketing. About Material Group Material Group is a collective of specialized businesses that comprehensively support all aspects of business communication. We contribute to client success as a partner that solves client business challenges together and strengthens relationships with society. With the vision "Switch to Red. (Igniting passion in individuality, changing values and norms, and energizing the world)," and the mission "Maximizing the potential of all individuality by igniting passion," various companies with different areas of expertise gather to develop diverse communication businesses that build desirable relationships between brands and stakeholders. Company Overview Name: Material Inc. URL: https://materialpr.jp/ Established: February 2, 2005 Representative: So Aozaki, President & CEO Location: Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo Business Activities: General marketing communication services, primarily PR business Name: Material Group Inc. URL: https://materialgroup.jp/ Established: August 18, 2014 Representative: So Aozaki, Representative Director & CEO Securities Code: 156A Location: Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo Business Activities: Formulation of management policies and management of group businesses *In order of business segment Material Inc. (General marketing communication services, primarily PR business) Rooms Inc. (Product placement and styling business) Candlewick Inc. (PR, public relations, advertising agency services, and consulting) Material Digital Inc. (Consulting support for general digital marketing) Bridge Inc. (Internet advertising business, SEO consulting business) CONNECTED MATERIAL Inc. (Operation of "CLOUD PRESS ROOM") Material Links Inc. (Social commerce and e-commerce)