Material Digital to Hold In-House Conference "BRAND STRATEGY 2026: Changing Consumer Behavior. Updating Strategies." on April 23rd, Featuring Director Kosuke Kawabata

Material Digital Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: So Aosaki; hereinafter referred to as "Material Digital"), a subsidiary of Material Group Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: So Aosaki; hereinafter referred to as "Material Group"), which comprehensively supports everything from client corporate communication to marketing communication, will hold its in-house conference "BRAND STRATEGY 2026: Changing Consumer Behavior. Updating Strategies." online on Thursday, April 23, 2026. This conference is an event aimed at redesigning brand strategies suitable for the coming era, by reviewing past successes and existing assumptions within the industry. Material Digital Director Kosuke Kawabata will speak, providing an opportunity to re-examine how decisions are made in the marketing domain.

Background of the Conference In recent years, with the changes in consumer behavior and the diversification of customer touchpoints, it has become difficult to fully explain and reproduce brand growth solely through traditional marketing methods and evaluation metrics. Against this backdrop, the focus is on the importance of reviewing the fundamental assumptions of brand strategy itself, rather than just incremental improvements to measures. The event will broadly discuss new ways of decision-making that do not rely on past successful examples or industry common knowledge. A total of 11 sessions are planned for the day, with each session conducted in a dialogue format between companies. By sharing insights and identifying challenges based on practical experience, the aim is to provide more practical implications. Furthermore, Mr. Ren Serizawa, Executive Officer of Correxia Inc., will deliver the keynote speech on the theme "Is That Brand Strategy Really a Strategy?", presenting essential points for brand growth. What you can learn from this session ・Ways of decision-making that do not assume past successes or industry biases ・Perspectives for designing reproducible brand strategies ・Methods for organizing brand value that cannot be captured by CPA/ROAS ・Strategic approaches to break away from one-off measures and achieve continuous growth Event Outline Date and Time: Thursday, April 23, 2026, 10:00 - 18:00 Method: Online Participation Fee: Free Capacity: Online broadcast Special Offer: Archive video presentation Organizer: Material Digital Inc. URL: https://materialdigital.jp/dmd/brand_strategy_2026/?organizationId=2960

〈Profile of Kosuke Kawabata, Director at Material Digital〉

Joined an EC business startup in 2004. Founded nano color Inc. in 2010 based on expertise and technology in design, advertising, and product development. For over 10 years, supported customer communication and business strategy in the EC industry. Specializes in designing planning and creative that do not separate branding and marketing, centered around WHO x WHAT. Has served as a part-time lecturer at HAL School Corporation and presented at Senden Kaigi, and also concurrently served as Creative Team Manager at Senshukai Make Co-, a marketing subsidiary of Senshukai Co., Ltd. Joined Material Digital Inc. in October 2023 and appointed as a director of the company.

About Material Digital Material Digital is a digital marketing company primarily focused on providing digital marketing consulting services and products such as "Flipdesk" (web customer service tool) and "Cross Talk" (chatbot), as well as cybersecurity business products. By combining solutions from various companies within the Material Group that operate PR businesses, we enable the maximization of business growth for all companies by supporting everything from awareness acquisition to lead generation, customer understanding, and customer service on a one-stop basis. About Material Group Material Group is a group of specialized businesses that comprehensively support communication for all kinds of businesses. We contribute to client success as partners who solve business challenges together and strengthen relationships with society. With the vision "Switch to Red. (Ignite passion in individuality, change values and norms, and make the world passionate.)" and the mission "To ignite passion in all individuals and maximize their potential," our group companies, each with different areas of expertise, come together to develop all communication businesses that build desirable relationships between brands and stakeholders.

Company Overview

Name

Material Digital Inc.

URL

https://materialdigital.jp/

Representative

President & CEO So Aosaki

Location

Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo

Business Activities

Comprehensive consulting support for digital marketing

Name

Material Group Inc.

URL

https://materialgroup.jp/

Established

August 18, 2014

Representative

President & CEO So Aosaki

Stock Code

156A

Location

Ark Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo

Business Activities

Formulation and management of group business management policies

〈Group Companies〉 *In order of business segment

Material Inc. (Marketing communication business primarily PR)

Rooms Inc. (Product placement and styling business)

Candlewick Inc. (PR, advertising agency services, and consulting)

Material Digital Inc. (Comprehensive consulting support for digital marketing)

Bridge Inc. (Internet advertising business, SEO consulting business)

CONNECTED MATERIAL Inc. (Operation of "CLOUD PRESS ROOM")

Material Links Inc. (Marketing support for social commerce and e-commerce)

Trepro Inc. (Social media marketing business)