Material Wins a Total of 6 Categories Including GOLD for 2 Projects, 'VOICE OF FOOD' and 'CHEER SIGNS', at Spikes Asia 2026, Asia's Largest Advertising Award

Material Inc. (Headquarters: Minato-ku, Tokyo; CEO: So Aozaki; hereinafter "Material"), under the umbrella of Material Group Inc. (Headquarters: Minato-ku, Tokyo; CEO: So Aozaki; hereinafter "Material Group"), which provides comprehensive support from client corporate communication to marketing communication, has won a total of 6 categories including GOLD for two projects at Spikes Asia 2026, the largest advertising award in the Asian region. ### Overview of Spikes Asia 2026 Awards **"CHEER SIGNS"** Project Title: CHEER SIGNS Advertiser: Tokyo Metropolitan Government Advertising Agency: TBWA HAKUHODO PR Agency: Material Design / Innovation PR Entertainment **"VOICE OF FOOD"** Project Title: VOICE OF FOOD Advertiser: Ajinomoto Co., Inc. Advertising Agency: Dentsu Inc. PR Agency: Material Audio & Radio Audio & Radio ### About Spikes Asia It is one of the largest advertising festivals in the Asian region, held annually in Singapore with the aim of praising high creativity in the Asia-Pacific (APAC) region. For details, please visit the official website. URL: https://www.spikes.asia/ ### About Material Material is a brand-building company that provides corporate and marketing communication aimed at improving corporate and product value based on storytelling. We provide one-stop services from story design, including the overall design of branding and promotional planning, to content planning and development, creative, casting, PR execution, crisis management, public affairs, lobbying, and digital marketing. ### About Material Group Material Group is a group of specialized businesses that comprehensively supports communication for all kinds of businesses. We contribute to the success of our clients as a partner that solves their business challenges together and strengthens their relationship with society. With the vision of "Switch to Red. (Ignite passion in individuality, change values and common sense, and heat up the world.)," and the mission of "Ignite passion in all individuality and maximize potential," differen...