Material Digital Hosts Own Conference on Redesigning Brand Strategy: 'BRAND STRATEGY 2026: Changing Consumer Behavior. Updating the Strategy.' on April 23, featuring Director Kosuke Kawabata

Material Digital Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: So Aosaki; hereinafter: Material Digital), under the umbrella of Material Group Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: So Aosaki; hereinafter: Material Group), which comprehensively supports clients from corporate communication to marketing communication, will hold its own conference "BRAND STRATEGY 2026: Changing Consumer Behavior. Updating the Strategy." online on Thursday, April 23, 2026. This conference is an event aimed at redesigning brand strategies suitable for the coming era by reviewing past success experiences and existing assumptions in the industry. Material Digital Director Kosuke Kawabata will take the stage to provide an opportunity to reconsider the nature of decision-making in the marketing field. ### Background of the Conference In recent years, due to changes in consumer behavior and the diversification of customer touchpoints, it has become difficult to sufficiently explain and reproduce brand growth using only conventional marketing methods and evaluation metrics. Given this background, we will focus on the importance of reviewing the premises of the brand strategy itself, rather than just improving measures as an extension of the past, and will conduct multifaceted discussions on a new way of thinking about decision-making that does not rely on past success cases or common industry theories. A total of 11 sessions are scheduled for the day, and each session will be held in the format of a dialogue between companies. By sharing knowledge and problem awareness based on actual practice, we aim to provide more practical suggestions. In addition, Ren Serizawa, Executive Officer of Collexia Inc., will take the stage for the keynote speech to present essential points in brand growth under the theme, "Is that brand strategy really a strategy?" ### What You Can Learn in these Sessions - Concepts for decision-making that do not assume past successes or industry biases - Perspectives for designing reproducible brand strategies - Methods for organizing brand value that cannot be fully captured by CPA/ROAS - Strategic approaches to break away from single-shot measures and achieve continuous growth ### Event Overview Date & Time : Thursday, April 23, 2026, 10:00 - 18:00 Format : Online Participation Fee : Free Capacity : Online distribution Bonus : Archive video present Organizer : Material Digital Inc. URL : https://materialdigital.jp/dmd/brand_strategy_2026/?organizationId=2960