[MATE.BIKE] Freshman Campaign: Get accessory parts at a great value!
MATE.BIKE is launching a "Freshman Campaign" from April 4 to May 6, 2026, offering a Starter Kit (front light, rear light, fender set, and rear carrier) at a special price included with the purchase of MATE X EVO, MATE Fusion 2.0, or MATE City 2.0 e-bike models. This campaign can be combined with the ongoing "Youth Support Program," which provides a 10% discount to Japanese residents aged 18-25. The campaign aims to support new beginnings with MATE.BIKE's sustainable mobility solutions.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 01:00
- 🔍 Collected: April 3, 2026 at 17:09
- 🤖 AI Analyzed: April 18, 2026 at 02:53 (345h 43m after Collected)
MATE.BIKE, the e-BIKE brand from Copenhagen, Denmark, will hold a Freshman Campaign at its directly managed stores and official online store starting Saturday, April 4, 2026.
In this campaign, customers can purchase a "Starter kit" (Starter Kit), which includes a front light, rear light, fender set, and rear carrier, for a special price that is included in the vehicle price for three target models: "MATE X EVO," "MATE Fusion 2.0," and "MATE City 2.0."
Ride a MATE.BIKE equipped with lights to illuminate the path to a future full of expectations, and fenders and a rear carrier to carry your fresh mind purely forward, and get a head start in your new environment.
On the day before the campaign, an article titled "DEAR NEW ME" will be published in the owned web magazine "MATE MAGAZINE", which promotes the brand from the perspective of Denmark and bicycles, expressing the freshman spirit with three themes and three MATE.BIKE models.
A new city and MATE X EVO, unknown challenges and MATE Fusion 2.0, new encounters and MATE City 2.0. Please take a look at this special content to positively navigate changes in spring, a time of milestones such as leaving a familiar environment due to entering school or job transfers, or taking on new challenges like finding employment, starting a business, or becoming independent.
DEAR NEW ME
To the me who has started running down a new path.
Have you gotten used to life there yet?
Moving boxes. The first day at the office.
An intersection in an unfamiliar town.
The first step is always a little awkward, but if you take the plunge and step on the pedals, the scenery begins to move.
Three people welcoming a new season,
their respective new lives, and a single bicycle.
Read the article here
Furthermore, MATE.BIKE has been continuously implementing the "YOUTH SUPPORT PROGRAM" since 2023, targeting residents of Japan aged 18 to 25. This program allows customers to purchase a vehicle at a 10% discount by presenting a valid ID for age verification when purchasing at directly managed stores or the official online store. This can be used in conjunction with the current campaign, so please take this opportunity to acquire a smart lifestyle for building a new era.
Campaign Overview
Period: Saturday, April 4, 2026 - Wednesday, May 6, 2026
Participating Stores: MATE.BIKE TOKYO Aoyama Main Store, MATE.BIKE TOKYO Jiyugaoka Store, MATE.BIKE OSAKA, Official Online Store
Eligible Products: MATE X EVO, MATE Fusion 2.0, MATE City 2.0
Benefit: Each Starter Kit can be purchased at a price that includes the vehicle price of the Naked (vehicle only) model.
MATE X EVO Starter kit / 440,000 yen (tax incl.) → Campaign Price 407,000 yen (tax incl.)
MATE Fusion 2.0 Starter kit / 385,000 yen (tax incl.) → Campaign Price 363,000 yen (tax incl.)
MATE City 2.0 Starter kit / 297,000 yen (tax incl.) → Campaign Price 275,000 yen (tax incl.)
*The Starter Kit includes "front light," "rear light," "fender set," and "rear carrier."
YOUTH SUPPORT PROGRAM
Eligibility: Residents of Japan aged 18 to 25.
Participating Stores: MATE.BIKE TOKYO Aoyama Main Store, MATE.BIKE TOKYO Jiyugaoka Store, MATE.BIKE OSAKA, Official Online Store
Purchase Flow
・Directly Managed Stores
Please inform the store staff that you wish to participate in this program and present a valid ID for age verification (driver's license, My Number card, student ID, passport, etc.).
・Official Online Store
After turning ON "Participate in Youth Support Program" on the shopping cart screen, please upload a valid ID for age verification (driver's license, My Number card, student ID, passport, etc.) and proceed. Once uploaded, a coupon code will be displayed, so please enter the code in the coupon code field on the checkout screen.
For details, please check here.
URL：https://mate-bike.jp/pages/ysp
Eligible Products
MATE X EVO
CONQUER THE GROUND
The "MATE X EVO" is the brand's ultimate top-tier model, an even more powerful and refined upgrade of the signature MATE X.
It achieves a power output increase of over 36% on average compared to our previous models, within legal standards, allowing you to enjoy the lightest start and most liberating acceleration in the brand's history.
Front air suspension enables a higher level of stress-free riding, making it truly the high-grade signature model of MATE.BIKE.
Please enjoy a more premium mobility experience starting with the MATE X EVO.
URL：https://mate-bike.jp/pages/mate-x-evo
MATE Fusion 2.0
FEEL THE MIGHT
The MATE Fusion 2.0 is an all-terrain model that combines adventure with convenience.
With assist performance approximately 30% more powerful than the previous model, it creates a light start and an overwhelming sense of acceleration.
While maintaining the sensible elegance of semi-fat tires, it fuses style and performance at a higher level.
URL：https://mate-bike.jp/pages/mate-fusion
MATE City 2.0
SHAPE AND ELEVATE YOUR DAY
A compact and stylish original model specialized for urban riding.
Move lightly, safely, and freely with polished drivability and precise control.
Navigate through maze-like city streets or the asphalt seas of the suburbs as if swimming smoothly.
The elegant body and agile, highly responsive MATE City 2.0 bring something exceptional to every sense.
URL：https://mate-bike.jp/pages/mate-city
THE HISTORY OF THE BRAND
MATE.BIKE was born in 2016 in Copenhagen, Denmark, a world leader in cycling. Founded on the desire to expand the worldview and values of riders and create a better future in every aspect, MATE.BIKE has grown into one of the world's leading e-bike brands. The brand name signifies a reliable "MATE" (partner) that helps people move efficiently from point A to point B. It represents a reassuring friend, a partner who conquers hills with you, a cheerleader for moving forward, a force that eases pain, and many other forms of support.
Today, MATE.BIKE continues to evolve beyond the boundaries of the e-bike category, working with passionate colleagues and talented specialists to overcome challenges and aim for a society where better choices can be made for both people and the planet, such as using 100% renewable energy and realizing a circular economy.
MATE.BIKE IN JAPAN
In 2021, amid worsening environmental issues caused by traffic congestion and exhaust gases, MATE.BIKE first arrived in Japan as a sustainable, next-generation mobility solution that emits no CO2. In the same year, the world's first flagship store opened in Ebisu, Tokyo. In the spring of 2023, it moved to a larger location in Minami-Aoyama as one of Asia's largest flagship stores, and in May, the first flagship store in the Kansai region opened in Minami-Senba, Osaka. In May 2025, the first family concept store opened in Jiyugaoka.
With the statement "For the future 100 years from now," we are moving forward with the goal of becoming the leading e-bike company in Japan.
MATE.BIKE JAPAN
HP https://mate-bike.jp/
Brand Official Instagram｜@matebikejapan
https://www.instagram.com/matebikejapan/
MATE.BIKE TOKYO Instagram | @matebike_toyko
https://www.instagram.com/matebike_tokyo/
MATE.BIKE OSAKA Instagram | @matebike_osaka
https://www.instagram.com/matebike_osaka/
【Contact Information】
MATE.BIKE JAPAN
〒107-0062
6-8-18 Minami-Aoyama, Minato-ku, Tokyo 2F
TEL：03‐6421-0866
https://mate-bike.jp/