emmi will release an exclusive butter-yellow version of UGG's new "W GoldenGlow Toggle" sandal on April 1st.
Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo/President: Hiroyuki Kondo), operator of the women's brand "emmi" which offers daily, wellness, and training wear, will release a special order shoe, the "W GoldenGlow Toggle," in collaboration with "UGG®". The shoes will be available for purchase starting at 12:00 PM (noon) on Thursday, April 1st, on the emmi official online store and USAGI ONLINE, and will be released in emmi stores nationwide on the same day. (emmi official online store: http://emmi.jp/ )
Inspired by the popular GoldenGlow, the new GoldenGlow Toggle model allows for a customized fit with a back heel strap and lace-up design. For this exclusive order, it features a smooth, butter-like yellow base with two-tone shoelaces in brown and beige, expressing a catchy and vibrant season. The use of sugarcane-derived EVA, which offers excellent rebound and support, makes the sandals lightweight and soft to wear. They are also highly water-resistant, making them suitable for active days outdoors.
This product is made in a factory that supports women in the supply chain with the assistance of the collaborative program "HERproject". "HERproject" is a program led by the international NGO BSR, which partners with brands like UGG® to provide education and training for women working in factories and other facilities.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
When can customers purchase the emmi "W GoldenGlow Toggle" shoes and through which online and physical retail channels are they available?
Customers can buy the "W GoldenGlow Toggle" starting at 12:00 PM (noon) on Thursday, April 1st via the emmi official online store, USAGI ONLINE, and subsequently in emmi stores nationwide across Japan on the same day.
Which brands and companies collaborated to develop the exclusive "W GoldenGlow Toggle" model, and which parent brand markets it?
The exclusive "W GoldenGlow Toggle" was developed through a collaboration between the women's brand emmi, operated by Mash Style Lab Co., Ltd., and the footwear company UGG®, with emmi marketing the product under its own label.
What specific material is used for the sole of the "W GoldenGlow Toggle" sandals and what functional advantages does it offer wearers?
The sandals feature a sole made from sugarcane‑derived EVA, which delivers excellent rebound, supportive cushioning, lightweight comfort, and high water‑resistance for active outdoor days.
Who holds the presidential leadership of Mash Style Lab Co., Ltd., and in which Tokyo district is the company headquartered?
Mash Style Lab Co., Ltd. is led by President Hiroyuki Kondo, and the company’s headquarters are located in the Chiyoda‑ku district of Tokyo, Japan.
What is the purpose of the "HERproject" initiative, which organization runs it, and how does it connect to the manufacturing of the "W GoldenGlow Toggle"?
"HERproject" is a program led by the international NGO BSR that partners with brands such as UGG® to provide education and training for women working in factories, and it supports the factory producing the "W GoldenGlow Toggle" by promoting women’s empowerment in the supply chain.
